Top Story


Home >> Digital >> Article

Freecharge promotes Ankit Khanna to Chief Operating Officer

Font Size   16
Freecharge promotes Ankit Khanna to Chief Operating Officer

FreeCharge, today, announced the promotion of Ankit Khanna to the position of Chief Operating Officer of the company. As a part of his expanded role, he will be managing product, user growth, user experience, and business development at Freecharge.

Before taking charge as the COO, Khanna was the Chief Product Officer with the company. Prior to this, he was the Senior Vice President, Product, at Snapdeal and has been with Snapdeal since the company’s inception in 2010, when he joined as the Product Head.

Over time, he led the product development team from scratch and helped build highly scalable and complex products encompassing buyer experience, seller ecosystem, supply chain management, payments as well as content and catalog systems at Snapdeal.

Welcoming Khanna, Jason Kothari, CEO of FreeCharge, said, “We are proud to announce Ankit’s elevation as the COO of FreeCharge. Ankit has brought in tremendous value and energy to the team and has played a pivotal role in the Company’s journey to become one of the fastest growing digital wallets in the country today. He has also helped build highly complex and scalable products encompassing various aspects of e-commerce and digital payments ecosystem and helped build a frictionless user experience.”

Speaking about his appointment, Khanna said, “I am excited about my new position at FreeCharge and look forward to continue my fruitful association with the Company. As digital payments gain more and more precedence in our lives and in the Indian economy, I am thrilled to be a part of the space. Along with the talented team at FreeCharge, I look forward to making further contributions to the Company going forward.”

Khanna holds a Bachelors in Technology degree from the Indian Institute of Technology, Delhi. Before joining Snapdeal, he also co-founded Itasveer in 2006, an online solution for photo printing, which was later acquired by a Pune-based IT services company.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...