Top Story

e4m_logo.png

Home >> Digital >> Article

FoxyMoron elevates Prachi Bali to head its north business

09-September-2016
Font Size   16
Share
FoxyMoron elevates Prachi Bali to head its north business

FoxyMoron has promoted Prachi Bali to the position of Business Head – FoxyMoron, North. Prior to this, Bali was operating as an Account Director at the agency’s headquarters in Mumbai, leading brand strategy and client relations for the consumer and lifestyle portfolio.

 In her new role, she will be leading operations and strategy, driving business growth and profitability in the region. She will continue to report to Pratik Gupta, Co-founder, FoxyMoron whose focus remains on the regional business and creative growth.

 Speaking on Bali’s promotion, Gupta, said, “Prachi is one of the finest talents that we have on board. She has been truly instrumental in providing stability, seniority and continuity, not only to the brands we cater to but also the people we call our own. The north, much like in the 'Game of Thrones', continuously presents new and unique challenges, but also provides the most creative action and endless possibilities. Having worked with her closely over the past three years, I’m confident about entrusting this responsibility in the hands of a capable leader who can recalibrate our service offerings and take on new challenges as we grow.”

 Expressing her views on the new role, Bali said, “Gurugram presents a unique set of situations and an interesting perspective on the way different brands operate. The biggest challenge is going to be taking our existing clientele to the next level by providing solutions that create measurable impact to their businesses, and creating exciting content and marketing strategies within the digital eco-system for different brands. I’m thrilled about this new opportunity and look forward to working with our highly motivated and passionate team to create some exciting work.”

 Bali has been with FoxyMoron since 2013 and has helped in creating effective and award winning work for clients including L'Oreal Paris, Garnier Haircare and Skincare brands, Garnier Men, Vichy, Gillette Venus, Femina, Embibe, FCUK, Armani, Lancome and SAB Miller group among others. Before joining FoxyMoron, she had an entrepreneurial stint with Tyohaar – an e-commerce start-up for bespoke wedding invitation. She was also the co-founder of the non-profit organisation - Chirag Rural Development Foundation and has been associated with Project Chirag- an initiative to provide solar lighting to villages without electricity, for over six years now. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking