Top Story


Home >> Digital >> Article

FoxyMoron Bangalore bags digital duties of Aéropostale India

Font Size   16
FoxyMoron Bangalore bags digital duties of Aéropostale India

Close on the heels of setting up its operations, FoxyMoron Bangalore has announced its first major account win of Aéropostale India. The account was won following a multi-agency pitch. As part of the mandate, FoxyMoron will work towards creating innovative digital marketing engagements for the brand that is all set to open its first store this month in New Delhi. 

US-based Aéropostale has partnered with Arvind Lifestyle Brands to enter the Indian market. The apparel brand is known for its high-quality casual fashion merchandise for teenagers and young adults.

Speaking on the announcement, Sumit Dhingra, COO, Arvind Lifestyle Brands Pvt. Ltd said, “India as a market has seen huge potential on the digital front; and hence bringing Aeropostale to India meant associating with experts in social media content generation. We are excited to partner with the best in the segment and we are sure that FoxyMoron will be able to synergise with our marketing efforts and build the much needed awareness about the brand amongst our target audience in India.”

Pratik Gupta, Co-founder & Director- New Business and Innovations, FoxyMoron said, “What excites us about partnering with Aéropostale, is that the brand wishes to appeal to the audience that is young, fun and sporty – very close to what we are as an agency. For a youth centred brand, a robust digital strategy is a must. Our mandate includes the launch of the brand, as well as sustaining the excitement for the brand post it. Nothing excites us more than having Aéropostale as one of the first brands to propel the wheels of our Bangalore office. We could not have asked for a better start!”

Aéropostale India is a significant addition to FoxyMoron’s client roster that includes Castrol, L’Oreal Group, ZEE, SAB Miller group, Asian Paints, Viber, World Wide Media, Jim Beam India, Nutrela, Red FM, among others.

Tags FoxyMoron

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.

Press Information Bureau Director-General Ira Joshi, today, has been appointed as the Director General of Doordarshan News following the retirement of Veena Jain