After establishing itself in Mumbai and Nasik, FoxyMoron is all set up to start its operations in the Capital. The young agency was started with a bunch of 35 under 25-year olds four years ago by Harshil Karia, Paritosh Ajmera, Suveer Bajaj, and Pratik Gupta.
The agency is now expanding its business proposition by venturing into new markets.
Commenting on the expansion strategy, Pratik Gupta, Director – New Business and Innovations and Co-Founder, FoxyMoron said, “Having been part of the industry for the last few years, we’ve received a number of queries to service clients in Delhi NCR. Also, most organisations will only get an agency on board if it is based out of where they function from. Over a period of time, we’ve also realised the importance of direct client interfacing that helps improve not only client relations but also our ability to service them better. In the next one and a half years, we will look at expanding the employee strength to 100.”
“We believe that geographical expansion is the first and easiest form of expanding one’s business, especially since this is a business in which you need to understand local needs. A culmination of an increase in the number of brands adopting digital platforms to increase brand visibility and having their headquarters in Delhi NCR led us to take this exciting decision to expand to the capital,” added Gupta.
FoxyMoron will also be focussing on adding services such as micro activation, online PR, etc. in 2013.
Gupta further shared, “A step towards adapting to changing interactive digital platforms, audio visual content development and creation for our clients and other brands will be an important service vertical that FoxyMoron will focus on in 2013.”
The agency currently works on brands such as L’Oreal Group (Maybelline, Garnier, L’Oreal Paris, Professional Division, Luxury Division), Cadbury’s Group (Bournville, Silk, Bubbaloo, Eclairs, Bournvita), AXN India, Castrol India (Power 1), Rajasthan Royals, Asian Paints Group, Foster’s India, WWM Group (Part of the Times of India Group and includes Femina, BBC Good Homes, BBC Good Food), FCUK, McVities India, etc. for their various digital activities.