Healthcare major Fortis is scouting for a digital partner to handle its social media and digital services. The multi-agency pitch is underway in Delhi; Fortis Healthcare has confirmed the news to exchange4media. However, the size of the account could not be ascertained at the time of filing the report.
The incumbent agency on the account is Salt Mango Tree, which is a social media agency headquartered at Kochi. Official at Fortis have also confirmed that so far only the digital services are up for review and a creative pitch is not on the cards.
Fortis Healthcare is a leading, pan Asia-Pacific, integrated healthcare delivery provider. The healthcare verticals of the company span diagnostics, primary care, day care specialty and hospitals. Currently, the company operates its healthcare delivery network in Australia, Canada, Dubai, Hong Kong, India, Mauritius, New Zealand, Singapore, Sri Lanka, Nepal and Vietnam.