Fortis Healthcare Mumbai and its network hospitals has recently given the digital marketing mandate to Bangalore based ‘RankHigher Digital Marketing’ to take the brand forward on the digital front. RankHigher was given the digital marketing mandate for all verticals of the brand Fortis after a multi-agency selection process.
Fortis Healthcare is a leading integrated healthcare delivery service provider in India comprising different verticals like hospitals, diagnostics and day care specialty facilities. It is the understanding of this core philosophy that led Fortis Healthcare to appoint RankHigher for its digital marketing mandate.
Commenting on acquiring this distinguished account, RankHigher Co-founder and Director, Raunak Guha said, “Fortis Healthcare is a young and dynamic brand in healthcare segment. The faith they have shown in us to create a quirky and energetic voice for their brand is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish Fortis Healthcare as a name to be reckoned with in the healthcare segment.”
Aditi Rungachary - Regional Head West, Brand & Marketing, Fortis Healthcare, said, “We were looking for a partner who would understand and communicate our core values in creative manner. We are glad to see the enthusiasm that the team at RankHigher have for the brand. With this collaboration with RankHigher we hope to build not only our digital presence but leave a lasting imprint on the wellness segment”.