Top Story


Home >> Digital >> Article

Forcepoint expands brand campaign to emphasise human side of cyber security

Font Size   16
Forcepoint expands brand campaign to emphasise human side of cyber security

Global cyber security leader Forcepoint on Thursday announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point. 


The central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented to focus on people as they interact with critical business data and intellectual property. 


The campaign builds on Forcepoint’s original research, which shows the critical role of understanding human behaviour and intent in transforming cyber security for enterprises and government agencies. The multi-channel campaign creative, including broadcast and digital video, social media, out-of-home and print advertising, emphasises that only a human-centric security approach can assess cyber intent and adapt protection for an organisation’s employees and critical data. 



Praveen Asthana, Chief Marketing Officer at Forcepoint, said, “Our 20-year history of defending people, communities and governments informs Forcepoint’s mission to protect the human point, where data is most valuable and vulnerable. We believe that people are your organisation’s best defence, and this unique approach therefore requires a human face for security.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video