Force Motors has awarded the social media mandate of its brand Gurkha to Social Wavelength.
Naresh Rattan, President – Corp Sales and Marketing, Force Motors said, “Expanding our online brand presence through social media will enable us to connect with internet-savvy customers. It is important to partner with an agency that brings its expertise and experience in the field of social media communication to connect effectively.”
Social Wavelength’s Joint CEO Hareesh Tibrewala commented, “We are delighted to take the world’s first EOV to the consumers. We are sure that leveraging social media presence will play a significant role in audience interaction for Force Gurkha across social media platforms.”
Force Motors launched the Gurkha, an EOV (Extreme Off-roader Vehicle) on February 15, 2013 in New Delhi. The Gurkha is an ideal vehicle for 'off road' enthusiasts.