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Following HC advice, Nikon to take down notice against Flipkart and Snapdeal

27-August-2015
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Following HC advice, Nikon to take down notice against Flipkart and Snapdeal

After Flipkart had filed a complaint against Nikon India in the HC on August 3, the Karnataka High Court has advised that withdrawing the names of e-commerce portals Flipkart and Snapdeal from a caution notice issued by Japanese camera-maker Nikon was a better option to settle the matter than a legal fight.

Flipkart’s complaint sought an order from the court restraining Nikon from publishing the statement on its website.

According to market reports, in an argument, when Judge BS Patil questioned Nikon as to  why only these two players and not others, the company agreed to withdraw the names of  the two e-commerce players. Nikon will now issue a fresh notice, without specifically naming these two players.

It was reported that Justice B S Patil made the observation intervening during the submission made by the counsel for Nikon India during the hearing of petitions by Flipkart and Snapdeal.

In September 2013, too, Nikon had warned its customers that e-commerce players Flipkart and Snapdeal are not the company's authorised partners in India. The announcement, however, did not appear to have any immediate consequence, as the company’s products were still up for sale on both Flipkart and Snapdeal.

Since last year, a host of brands have issued such advisories against online marketplaces. Top brands LG, Canon, Lenovo, Toshiba, and HP have issued advisories/caution notices over the past year, warning consumer against portals like Flipkart had not authorised the sale of their products on online marketplaces.

Flipkart had responded that customers buying Lenovo products would always get genuine products with warranty and other services.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.