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Following Google and MSN, Yahoo! ramps up its mobile offering

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Following Google and MSN, Yahoo! ramps up its mobile offering

Following Google and MSN’s recent new initiatives in the mobile space, Yahoo! has also embarked on its mobile initiative with a slew of announcements. In a span of few hours, Yahoo! has announced its Mobile Developer Platform, introduced a new mobile homepage and has also launched its application Yahoo! Go 3.0.

Commenting on the developments, Jerry Yang, Co-Founder and CEO, Yahoo! Inc., said, “To be the best starting point, it is clear that we need to open the Yahoo! experience to any device or user. Mobile is a perfect example since more consumers are soon expected to come and go from the Net via their phones rather than desktops. We’re committed to creating the best and richest mobile experience for all consumers – making it extremely personalised to their individual style and needs, while opening up the Yahoo! mobile platform to allow anyone to participate.”

In a series of announcements, Yahoo! outlined its strategy to enable and lead a mobile ecosystem ultimately serving billions of users by providing indispensable and compelling services to consumers, developers, publishers and advertisers.

Marco Boerries, Executive VP-Connected Life, Yahoo! Inc., added, “We believe that to succeed on such a scale, the best strategy is to open up our mobile platform in order to tap the innovation and talent of the world’s developers and publishers. Together, we’ll be able to offer the wide selection of content and services that will allow individual consumers to choose their own ideal mobile Internet experiences.”

The four initiatives in the Yahoo! mobile strategy include enabling developers and publishers mobilise their services quickly at high quality and low cost across hundreds of devices using Yahoo! widgets; new mobile homepage; mobile offering Yahoo! Go 3.0 clients; and the launch of display advertising in the client.

An official communiqué from Yahoo! noted that the company was focused on creating the monetisation engine for mobile Internet. “It includes enabling publishers to monetise their services, and advertisers to reach their target audiences at large scale and with impact. Many more innovations in mobile monetisation tools and services are planned over the course of 2008,” it said.


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