Mahindra Two Wheelers has partnered with Flying Cursor, for the digital duties of its new motorcycle, Mojo. Flying Cursor has already been engaging with avid bikers by creating content and properties that have been racking up conversations across social.
The pre-launch was kicked off with a badging reveal film on digital, which showed parts of the bike, and then revealed the logo.
Mojo is gradually upping the ante on digital with a slew of review videos by experts, as they ride it and rough it on the roads.
Rahul Shah, Head - Motorcycles & Brand Services (Two Wheeler Sector) at Mahindra & Mahindra said, “It's exciting times for us, with the launch of Mojo. And we're very keen to use digital to not just showcase the bike and its capabilities but also to connect with bikers and those who love the open roads. The Mojo tribe is all about brotherhood, camaradrie and love for touring. And we believe Flying Cursor understands how to build genuine and exciting connections that will get the Mojo to channelise all this, and build the Mojo Tribe as a community every biker would love to be part of."
Shormistha Mukherjee, Director, Flying Cursor, said, "Mojo has a special place in our hearts. First, it's a fantastic bike. Second, the opportunities to drive the brand forward, with great content, creative and media are endless. We're excited about connecting with bikers and those who love the open road, creating meaningful and rewarding collaborations and properties with them, and of course building a brand that evokes love and loyalty."