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Flipkart goes the Snapdeal way, focuses on targeting sellers

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Flipkart goes the Snapdeal way, focuses on targeting sellers

Recent past has seen a huge surge in ecommerce players targeting sellers, and not just buyers in their advertising and marketing campaigns. And in similar spirit, two major players have extended their pursuit of, and have taken the next big leap. Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products.

Flipkart yesterday launched India Art House, an exclusive online store offering sellers a platform to promote regional products.

"With over seven million artisans, India is globally known for its unique artifacts and traditional products. India Art House aims at bringing products from artisans under one roof and offer them access to a wide set of customers across geographies," said Ankit Nagori, Chief Business Officer of Flipkart, in a statement.

“Currently, we have products from over 15 regions in India and we aim to introduce more range over the next few months, making it the go-to store for original and authentic Indian handicraft products. We are confident that this national platform for sellers will enable them to better their livelihood opportunities. With over 10,000 hand-made and traditional handicrafts products in the store, customers will now be able to browse and shop for skilled-crafts from specific regions of their choice,” he added.

Similarly, a fortnight ago, Snapdeal launched Shopo – a zero commission mobile based marketplace. Through Shopo, shop owners can chat and sell to prospective customers, directly interact with prospective buyers on the platform and choose a mutually convenient mode of transaction as well as delivery.

Sandeep Komaravelly, Senior Vice President, Shopo said, “The ecommerce space is evolving at a fast pace in India and the industry is moving towards open and free models of ecommerce. Shopo aims to build a platform to help millions of small businesses, home entrepreneurs, artisans, individual sellers set up their online shop in the most convenient way and grow their business.”

Earlier this year, Paytm had launched a zero-commission mobile app marketplace targeted at small and medium-sized firms. The company was the first to come up with the idea of not charging merchants commission on their sales.

According to market reports, Paytm claims to have around 33,000 merchants on its web platform, and targets to have 100,000 merchants on its app by the end of 2015.

With three of industry’s biggest players taking this step, it looks like the initiation of a trend in which ecommerce marketplaces work towards bringing on more businesses, and in turn more revenues.

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