Top Story

e4m_logo.png

Home >> Digital >> Article

Flipkart’s latest report analyses over 50 million registered shoppers to decode the Digital consumer trend in 2015

17-December-2015
Font Size   16
Share
Flipkart’s latest report analyses over 50 million registered shoppers to decode the Digital consumer trend in 2015

Flipkart has unveiled #FlipTrends2015, a comprehensive and in-depth view into how India shops online. This study across 50 million Indian shoppers analyses consumer buying preferences between January 1st and December 14th, 2015 and offers a detailed analysis into what trends dominate the online retail space today.

Commenting on this, Ankit Nagori, Chief Business Officer of Flipkart said, “2015 is truly the year of the digital Indian consumer. The data taken from FlipTrends, an analysis of over 50 million registered Flipkart shoppers in 2015, shows that Indians are taking to shopping online at a very fast clip. What is particularly gratifying to note is that Flipkart is taking the lead in introducing the ease and convenience of online shopping to millions of Indians in Tier-2, Tier-3 towns, and in rural areas. We continue to stay committed to fulfilling our goal of transforming commerce through technology in the coming years.”

Some highlights of the survey:

·  Electronic accessories, mobile, lifestyle accessories & women apparel are consistently the top performing categories across all regions.

·   The study shows that 69% of the online shoppers are male, this gender clearly dominates the online retail space

· While Delhi NCR emerges as the most e-commerce savvy metro, Southern India has a significant presence with Bangalore, Hyderabad and Chennai featuring among the top 5 cities that shop the most online along with Delhi NCR and Mumbai

· Among the Tier-1 cities, Pune is the leader followed by Coimbatore, Ahmedabad and Lucknow. Bhubaneshwar is the only city from East India to feature in this list.

·  Mangalore has emerged as the top Tier-2 city of digital Indian shoppers followed by Mysore. The hill town of Dehradun is third in the list followed by Salem in Tamil Nadu and Guntur in Andhra Pradesh.

·  The e-retail space is largely dominated by consumers falling between the 25-34 years age group. More than half of the consumers shopping online are office goers closely followed by students

Rising mobile internet penetration and availability of a wide variety of brands and products at affordable prices across the country at the touch of a mobile screen have truly made 2015 the year of e-commerce in India. According to #FlipTrends2015, electronics and mobiles have emerged as the top performing categories. Delhi NCR tops the chart as the most online shopping savvy city in India, closely followed by Bangalore, Mumbai, Chennai and Hyderabad.

Tags Flipkart

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers