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Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

Author | exchange4media News Service | Friday, Jun 16,2017 10:46 PM

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Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

exchange4media’s premier digital property, Indian Digital Media Awards (IDMA), which honours the best work done across digital and mobile media, concluded on Friday at a gala event held at TajSantacruz, Mumbai.

As always, the awards event saw competition from across the board, with a number of agencies battling it out for top honours. The Best Digital and Social Media Agency of the Year was awarded to Mindshare India, which won a total of 11 metals (5 Gold, 4 Silver, 2 Bronze). The Best Mobile Agency of the Year was awarded to Red Fuse Communications, which won a total of 5 metals (3 Gold, 1 Silver and 1 Bronze).

On the advertiser front, Star Indiagained glory after being named Best Digital and Social Media Advertiserwhile Colgate Palmolive was named Best Advertiser on Mobile.

AmitAgarwal, VP and Country Manager, Amazon India, was named IDMA 2017 Person of the Year.

In all, 30 Gold metals were given away this year with Mindshare receiving the highest number of Golds with 5 wins. Apart from Mindshare, the other prominent winners included PerformicsResultrix (3 metals), Red Fuse Communications (3 metals) and Madison Communications, Tonic Media, Indigo Consulting, Isobar India and 22 Feet Tribal (2 metals each).

The complete list of winners can be seen below:

A. WEB
A.1 Best Banners -Single/ Campaign
S.no. Shortlisted Entries Client Entrant Company Metal
1 HP Printer Dynamic Banner Hewlett-Packard Magnon eg+ Bronze
2 Max Life Insurance - The Smart Display Banner Max Life Insurance Company Ltd iProspect Silver
3 SaffolaLife - Time-targeted banners that help you care for your heart Marico Ltd Madison Communications Pvt Ltd Gold
A.2 Best Banners - Rich Media With or Without Video
S.no. Shortlisted Entries Client Entrant Company Metal
1 Hotstar - Creative Automation For Olympics On Hotstar Novi Digital Pvt. Ltd. Performics.Resultrix Bronze
2 Godrej Greens - Feel the Greens Godrej Properties Madison Communications Pvt Ltd Silver
3 #BaarishKoAaneDo Rich Media Innovation Asian Paints Tonic Media Gold
A.3 Best Benchmark Content/ Branded Content
S.no. Shortlisted Entries Client Entrant Company Metal
1 Johnson's Baby - Johnson and Johnson's Best for Baby Johnson and Johnson Interactive Avenues Pvt. Ltd. Silver
2 Godrej HIT FIK - Burn, Shoot or Stab? 101 Ways to Kill Godrej Consumer Product Ltd Mindshare India Silver
3 Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book Wrigley India Pvt Ltd MediaCom Communications Pvt Ltd Gold
A.4 Best Website/ Microsite
S.no. Shortlisted Entries Client Entrant Company Metal
1 Rin Radiant - Rin Career Ready Academy Hindustan Unilever Ltd DigitasLBi India Bronze
2 How Asian Paints broke out of the cans and onto the décor scene Asian Paints Interactive Avenues Pvt. Ltd. Silver
3 Girl in the City Castrol India Pvt Ltd Mindshare India Gold
A.5 Best Use of Web Based Games
S.no. Shortlisted Entries Client Entrant Company Metal
1 Khel Kabaddi Star India Pvt. Ltd. Star Sports India Bronze
2 Idea - Internet4All Idea Cellular Mindshare India Gold
A.6 Best Campaign- Online Advertising
S.no. Shortlisted Entries Client Entrant Company Metal
1 BajajV - The Nation's Bike - 11,000 units sold on Day 1 Bajaj Auto Ltd. Indigo Consulting Bronze
2 How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India Silver
3 Parents of Fertility Merck WATConsult Gold
A.7 Best Digital Direct Response Campaign
S.no. Shortlisted Entries Client Entrant Company Metal
1 Celebrating Coca-Cola Moments on Jio Chat Coca-Cola India Pvt. Ltd Interactive Avenues Pvt. Ltd. Bronze
2 Godrej Greens - Feel the Greens Godrej Properties Madison Communications Pvt Ltd Silver
3 Aristocrat - On Air with Aristocrat - When cricketers turned luggage experts VIP Industries ibs Gold
B.MOBILE AND TABLETS
B.1 Best Use of WAP /Html/ Other Sites for Mobiles
S.no. Shortlisted Entries Client Entrant Company Metal
1 Kabaddi World Cup Star India Pvt. Ltd. Star Sports India Bronze
2 BeBeautiful - All Things Beautiful! Hindustan Unilever Ltd The 120 Media Collective Silver
3 HDFC Life - AapkiZaroorat Hai - Accidents Don't Come Calling HDFC Standard Life Performics.Resultrix Gold
         
B.2 Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
S.no. Shortlisted Entries Client Entrant Company Metal
1 Brand360 - Digital Marketing Dashboard White Label Agencies eBrandz Solutions Silver
2 Vkaao, India's First Theatre-on-Demand Platform PVR Cinemas Indigo Consulting Silver
3 Instappy Pulp Strategy Communications Pvt Ltd Pulp Strategy Communications Pvt Ltd Gold
B.3 Strongest Community Engagement
S.no. Shortlisted Entries Client Entrant Company Metal
1 Taj Mahal Tea- How Taj Mahal found a friend to say "Wah Taj"!! Hindustan Unilever Ltd PHD India Bronze
2 Celebrating Coca-Cola Moments on Jio Chat Coca-Cola India Pvt. Ltd Interactive Avenues Pvt. Ltd. Silver
3 Nutralite - World's First Healthgram Zydus Wellness Tonic Media Gold
B.4 Best Innovation in Mobile Marketing
S.no. Shortlisted Entries Client Entrant Company Metal
1 STAR PLUS | P.O.W. - Bandi Yuddh Ke Star India Pvt. Ltd. Sparkt Pvt. Ltd. Bronze
2 Horlicks - Winning hearts in a Media Dark region with Branded Call Prompts GSK PHD India Silver
3 Pocket Dentist Colgate Palmolive Red Fuse Communications Gold
B.5 Best Campaign- Use of Mobile
S.no. Shortlisted Entries Client Entrant Company Metal
1 Cornetto - Cupid for the Stupid Hindustan Unilever Ltd PHD India Bronze
2 Maruti Suzuki - Maruti Alto - Your First Car on Google Maps Suzuki Motor Corporation Isobar India Silver
3 Pocket Dentist Colgate Palmolive Red Fuse Communications Gold
C. SOCIAL MEDIA
C.1 Best Use of Social Networks
S.no. Shortlisted Entries Client Entrant Company Metal
1 Dell Campassador Program Dell India Pvt Ltd Dell India Silver
2 Nestle Kit Kat - Twitter takes a break with KitKat Nestle India Performics Gold
C.2 Best Use of Blogs
S.no. Shortlisted Entries Client Entrant Company Metal
1 Paytm Blog Paytm Paytm Bronze
2 HCL Blogs - The new platform for driving brand value and social conversations HCL Technologies Ltd. HCL Technologies Ltd. Silver
3 Quaker - When Quaker Oats became the 'Taste of India' PepsiCo India Holdings Pvt. Ltd. Mindshare India Gold
C.3 Best Use of Videos
S.no. Shortlisted Entries Client Entrant Company Metal
1 Quaker - When Quaker Oats became the 'Taste of India' PepsiCo India Holdings Pvt. Ltd. Mindshare India Bronze
2 Star Plus - Nayi Soch Star India Pvt Ltd Mindshare India Silver
3 SoSorry India Today Group India Today Group Gold
C.4 Most Effective Social Listening
S.no. Shortlisted Entries Client Entrant Company Metal
1 Tata Sky - Family Jingalala - Response Strategy Tata Sky DTH (India) Chimp&Zinc Bronze
2 How Jio trumped the competition through nimble listening Reliance Jio Infocomm Ltd. Indigo Consulting and Digitas LBI Silver
3 More than just social listening... at a scale of 100 million!!! Reliance Jio Infocomm Ltd Reliance Jio Infocomm Ltd Gold
C.5 Most Effective Use of Digital Analytics
S.no. Shortlisted Entries Client Entrant Company Metal
1 Combating the consumer blind spot with the mobile phone USL Diageo Mindshare India Bronze
2 Pepsi - When Pepsi decided to celebrate extended Diwali PepsiCo India Holdings Pvt. Ltd. Mindshare India Silver
3 How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India Gold
D. SEARCH AND PPC CAMPAIGNS
D.1 Best SEO for Website / Universal Search Ranking
S.no. Shortlisted Entries Client Entrant Company Metal
1 Dominating Google with non-brand keywords UTI Mutual Fund Indigo Consulting Bronze
2 Pizza Hut - Pizza "Near Me" - First QSR chain to go hyperlocal !! Yum Restaurants India Pvt Ltd. Single Interface Silver
3 Winning the SEO Game Myntra iProspect Gold
D.2 Best PPC
S.no. Shortlisted Entries Client Entrant Company Metal
1 Kickstart with Kotak Securities Kotak Securities Performics.Convonix Bronze
2 How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India Silver
3 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man Indiabulls Housing Finance Ltd. LIQVD ASIA Gold
D.3 Best SEM Strategy
S.no. Shortlisted Entries Client Entrant Company Metal
1 First Ever Integration Of Paid and Organic Campaigns MSIL Isobar India Bronze
2 Digibank by DBS Bank - Truly Unskippable Ads DBS bank WATConsult Silver
3 Hindi search ads for the first time in India Asian Paints Madison Communications Pvt Ltd Gold
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
S.no. Shortlisted Entries Client Entrant Company Metal
1 Girl in the City Castrol India Pvt Ltd Mindshare India Silver
2 BajajV - The Nation's Bike - 11,000 units sold on Day 1 Bajaj Auto Ltd. Indigo Consulting Gold
E.2 Best Integrated Media Campaign - Corporate
S.no. Shortlisted Entries Client Entrant Company Metal
1 I am Team India - Rio Olympics Campaign Edelweiss Group SocioSquares Silver
2 Star Plus - Nayi Soch Star India Pvt Ltd Mindshare India Gold
E.3 Best Integrated Media Campaign - Social Cause
S.no. Shortlisted Entries Client Entrant Company Metal
1 Pocket Dentist Colgate Palmolive Red Fuse Communications
Bronze
2 Nestle - #EducateTheGirlChild Nestle India Performics Silver
3 When Pepsi decided to celebrate extended Diwali PepsiCo India Holdings Pvt. Ltd. Mindshare India Gold
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
S.no. Shortlisted Entries Client Entrant Company Metal
1 STAR PLUS | P.O.W. - Bandi Yuddh Ke Star India Pvt Ltd Sparkt Pvt. Ltd. Silver
2 Pro Kabaddi 3 & 4 Star India Pvt Ltd Star Sports India Gold
E.5 Best Video Advertising - Content
S.no. Shortlisted Entries Client Entrant Company Metal
1 Reebok - Fit To Fight Reebok India Isobar India Silver
2 Titan Watches India - #BreakTheBias Digital Advertising Campaign Titan Company India 22 feet Tribal Gold
E.6 Best use of Native Advertising
S.no. Shortlisted Entries Client Entrant Company Metal
1 Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book Wrigley India Pvt Ltd MediaCom Communications Pvt Ltd Silver
2 Pocket Dentist Colgate Palmolive Red Fuse Communications Gold
E.7 Gender Sensitive
S.no. Shortlisted Entries Client Entrant Company Metal
1 Dainik Bhaskar - Sometimes being stubborn is necessary! D B Corp Ltd. Tonic Media Silver
2 Titan Watches India - #BreakTheBias Digital Advertising Campaign Titan Company India 22 feet Tribal Gold
E.8 Campaign with the Best ROI
S.no. Shortlisted Entries Client Entrant Company Metal
1 Aquaguard - When Aquaguard delivered Faster Than Dominos! Eureka Forbes MEC - GroupM Silver
2 Digital India, Home Delivered to 1.4 Million Subscribers in 140 Days Reliance Jio Infocomm Ltd Indigo Consulting and Digitas LBI Gold
E.9 Best Digital Innovation
S.no. Shortlisted Entries Client Entrant Company Metal
1 Vkaao, India's First Theatre-on-Demand Platform PVR Pictures Ltd Indigo Consulting
Silver
2 How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India Gold
E.10 Best Use of Technology
S.no. Shortlisted Entries Client Entrant Company Metal
1 Pocket Dentist Colgate Palmolive Red Fuse Communications Silver
2 Industry's First Google Stack Campaign Tata DoCoMo Performics.Resultrix
Gold
E.11 IDMA 2017 Person of the Year
Amit Agarwal, Amazon India
F. Hall of Fame Awards
Best Digital and Social Media Advertiser
Star India Pvt Ltd
Best Advertiser on Mobile
Colgate Palmolive
Best Digital and Social Media Agency of the Year
Mindshare India
Best Mobile Media Agency of the Year
Red Fuse Communications

 

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