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Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

18-June-2017
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Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17


exchange4media’s premier digital property, Indian Digital Media Awards (IDMA), which honours the best work done across digital and mobile media, concluded on Friday at a gala event held at TajSantacruz, Mumbai.


As always, the awards event saw competition from across the board, with a number of agencies battling it out for top honours. The Best Digital and Social Media Agency of the Year was awarded to Mindshare India, which won a total of 11 metals (5 Gold, 4 Silver, 2 Bronze). The Best Mobile Agency of the Year was awarded to Red Fuse Communications, which won a total of 5 metals (3 Gold, 1 Silver and 1 Bronze).



On the advertiser front, Star Indiagained glory after being named Best Digital and Social Media Advertiserwhile Colgate Palmolive was named Best Advertiser on Mobile.



AmitAgarwal, VP and Country Manager, Amazon India, was named IDMA 2017 Person of the Year.



In all, 30 Gold metals were given away this year with Mindshare receiving the highest number of Golds with 5 wins. Apart from Mindshare, the other prominent winners included PerformicsResultrix (3 metals), Red Fuse Communications (3 metals) and Madison Communications, Tonic Media, Indigo Consulting, Isobar India and 22 Feet Tribal (2 metals each).



The complete list of winners can be seen below:


















































































































































































































































































































































































































































































































































































































































































































































































































































































































































A. WEB

A.1 Best Banners -Single/ Campaign

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

HP Printer Dynamic Banner

Hewlett-Packard

Magnon eg+

Bronze

2

Max Life Insurance - The Smart Display Banner

Max Life Insurance Company Ltd

iProspect

Silver

3

SaffolaLife - Time-targeted banners that help you care for your heart

Marico Ltd

Madison Communications Pvt Ltd

Gold

A.2 Best Banners - Rich Media With or Without Video

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Hotstar - Creative Automation For Olympics On Hotstar

Novi Digital Pvt. Ltd.

Performics.Resultrix

Bronze

2

Godrej Greens - Feel the Greens

Godrej Properties

Madison Communications Pvt Ltd

Silver

3

#BaarishKoAaneDo Rich Media Innovation

Asian Paints

Tonic Media

Gold

A.3 Best Benchmark Content/ Branded Content

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Johnson's Baby - Johnson and Johnson's Best for Baby

Johnson and Johnson

Interactive Avenues Pvt. Ltd.

Silver

2

Godrej HIT FIK - Burn, Shoot or Stab? 101 Ways to Kill

Godrej Consumer Product Ltd

Mindshare India

Silver

3

Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book

Wrigley India Pvt Ltd

MediaCom Communications Pvt Ltd

Gold

A.4 Best Website/ Microsite

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Rin Radiant - Rin Career Ready Academy

Hindustan Unilever Ltd

DigitasLBi India

Bronze

2

How Asian Paints broke out of the cans and onto the décor scene

Asian Paints

Interactive Avenues Pvt. Ltd.

Silver

3

Girl in the City

Castrol India Pvt Ltd

Mindshare India

Gold

A.5 Best Use of Web Based Games

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Khel Kabaddi

Star India Pvt. Ltd.

Star Sports India

Bronze

2

Idea - Internet4All

Idea Cellular

Mindshare India

Gold

A.6 Best Campaign- Online Advertising

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

BajajV - The Nation's Bike - 11,000 units sold on Day 1

Bajaj Auto Ltd.

Indigo Consulting

Bronze

2

How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions

BMW India

Isobar India

Silver

3

Parents of Fertility

Merck

WATConsult

Gold

A.7 Best Digital Direct Response Campaign

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Celebrating Coca-Cola Moments on Jio Chat

Coca-Cola India Pvt. Ltd

Interactive Avenues Pvt. Ltd.

Bronze

2

Godrej Greens - Feel the Greens

Godrej Properties

Madison Communications Pvt Ltd

Silver

3

Aristocrat - On Air with Aristocrat - When cricketers turned luggage experts

VIP Industries

ibs

Gold

B.MOBILE AND TABLETS

B.1 Best Use of WAP /Html/ Other Sites for Mobiles

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Kabaddi World Cup

Star India Pvt. Ltd.

Star Sports India

Bronze

2

BeBeautiful - All Things Beautiful!

Hindustan Unilever Ltd

The 120 Media Collective

Silver

3

HDFC Life - AapkiZaroorat Hai - Accidents Don't Come Calling

HDFC Standard Life

Performics.Resultrix

Gold

 

 

 

 

 

B.2 Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Brand360 - Digital Marketing Dashboard

White Label Agencies

eBrandz Solutions

Silver

2

Vkaao, India's First Theatre-on-Demand Platform

PVR Cinemas

Indigo Consulting

Silver

3

Instappy

Pulp Strategy Communications Pvt Ltd

Pulp Strategy Communications Pvt Ltd

Gold

B.3 Strongest Community Engagement

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Taj Mahal Tea- How Taj Mahal found a friend to say "Wah Taj"!!

Hindustan Unilever Ltd

PHD India

Bronze

2

Celebrating Coca-Cola Moments on Jio Chat

Coca-Cola India Pvt. Ltd

Interactive Avenues Pvt. Ltd.

Silver

3

Nutralite - World's First Healthgram

Zydus Wellness

Tonic Media

Gold

B.4 Best Innovation in Mobile Marketing

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

STAR PLUS | P.O.W. - Bandi Yuddh Ke

Star India Pvt. Ltd.

Sparkt Pvt. Ltd.

Bronze

2

Horlicks - Winning hearts in a Media Dark region with Branded Call Prompts

GSK

PHD India

Silver

3

Pocket Dentist

Colgate Palmolive

Red Fuse Communications

Gold

B.5 Best Campaign- Use of Mobile

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Cornetto - Cupid for the Stupid

Hindustan Unilever Ltd

PHD India

Bronze

2

Maruti Suzuki - Maruti Alto - Your First Car on Google Maps

Suzuki Motor Corporation

Isobar India

Silver

3

Pocket Dentist

Colgate Palmolive

Red Fuse Communications

Gold

C. SOCIAL MEDIA

C.1 Best Use of Social Networks

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Dell Campassador Program

Dell India Pvt Ltd

Dell India

Silver

2

Nestle Kit Kat - Twitter takes a break with KitKat

Nestle India

Performics

Gold

C.2 Best Use of Blogs

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Paytm Blog

Paytm

Paytm

Bronze

2

HCL Blogs - The new platform for driving brand value and social conversations

HCL Technologies Ltd.

HCL Technologies Ltd.

Silver

3

Quaker - When Quaker Oats became the 'Taste of India'

PepsiCo India Holdings Pvt. Ltd.

Mindshare India

Gold

C.3 Best Use of Videos

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Quaker - When Quaker Oats became the 'Taste of India'

PepsiCo India Holdings Pvt. Ltd.

Mindshare India

Bronze

2

Star Plus - Nayi Soch

Star India Pvt Ltd

Mindshare India

Silver

3

SoSorry

India Today Group

India Today Group

Gold

C.4 Most Effective Social Listening

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Tata Sky - Family Jingalala - Response Strategy

Tata Sky DTH (India)

Chimp&Zinc

Bronze

2

How Jio trumped the competition through nimble listening

Reliance Jio Infocomm Ltd.

Indigo Consulting and Digitas LBI

Silver

3

More than just social listening... at a scale of 100 million!!!

Reliance Jio Infocomm Ltd

Reliance Jio Infocomm Ltd

Gold

C.5 Most Effective Use of Digital Analytics

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Combating the consumer blind spot with the mobile phone

USL Diageo

Mindshare India

Bronze

2

Pepsi - When Pepsi decided to celebrate extended Diwali

PepsiCo India Holdings Pvt. Ltd.

Mindshare India

Silver

3

How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions

BMW India

Isobar India

Gold

D. SEARCH AND PPC CAMPAIGNS

D.1 Best SEO for Website / Universal Search Ranking

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Dominating Google with non-brand keywords

UTI Mutual Fund

Indigo Consulting

Bronze

2

Pizza Hut - Pizza "Near Me" - First QSR chain to go hyperlocal !!

Yum Restaurants India Pvt Ltd.

Single Interface

Silver

3

Winning the SEO Game

Myntra

iProspect

Gold

D.2 Best PPC

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Kickstart with Kotak Securities

Kotak Securities

Performics.Convonix

Bronze

2

How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions

BMW India

Isobar India

Silver

3

100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man

Indiabulls Housing Finance Ltd.

LIQVD ASIA

Gold

D.3 Best SEM Strategy

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

First Ever Integration Of Paid and Organic Campaigns

MSIL

Isobar India

Bronze

2

Digibank by DBS Bank - Truly Unskippable Ads

DBS bank

WATConsult

Silver

3

Hindi search ads for the first time in India

Asian Paints

Madison Communications Pvt Ltd

Gold

E. SPECIAL AWARDS

E.1 Best Integrated Media Campaign - Product/ Services

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Girl in the City

Castrol India Pvt Ltd

Mindshare India

Silver

2

BajajV - The Nation's Bike - 11,000 units sold on Day 1

Bajaj Auto Ltd.

Indigo Consulting

Gold

E.2 Best Integrated Media Campaign - Corporate

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

I am Team India - Rio Olympics Campaign

Edelweiss Group

SocioSquares

Silver

2

Star Plus - Nayi Soch

Star India Pvt Ltd

Mindshare India

Gold

E.3 Best Integrated Media Campaign - Social Cause

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Pocket Dentist

Colgate Palmolive

Red Fuse Communications



Bronze

2

Nestle - #EducateTheGirlChild

Nestle India

Performics

Silver

3

When Pepsi decided to celebrate extended Diwali

PepsiCo India Holdings Pvt. Ltd.

Mindshare India

Gold

E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

STAR PLUS | P.O.W. - Bandi Yuddh Ke

Star India Pvt Ltd

Sparkt Pvt. Ltd.

Silver

2

Pro Kabaddi 3 & 4

Star India Pvt Ltd

Star Sports India

Gold

E.5 Best Video Advertising - Content

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Reebok - Fit To Fight

Reebok India

Isobar India

Silver

2

Titan Watches India - #BreakTheBias Digital Advertising Campaign

Titan Company India

22 feet Tribal

Gold

E.6 Best use of Native Advertising

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book

Wrigley India Pvt Ltd

MediaCom Communications Pvt Ltd

Silver

2

Pocket Dentist

Colgate Palmolive

Red Fuse Communications

Gold

E.7 Gender Sensitive

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Dainik Bhaskar - Sometimes being stubborn is necessary!

D B Corp Ltd.

Tonic Media

Silver

2

Titan Watches India - #BreakTheBias Digital Advertising Campaign

Titan Company India

22 feet Tribal

Gold

E.8 Campaign with the Best ROI

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Aquaguard - When Aquaguard delivered Faster Than Dominos!

Eureka Forbes

MEC - GroupM

Silver

2

Digital India, Home Delivered to 1.4 Million Subscribers in 140 Days

Reliance Jio Infocomm Ltd

Indigo Consulting and Digitas LBI

Gold

E.9 Best Digital Innovation

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Vkaao, India's First Theatre-on-Demand Platform

PVR Pictures Ltd

Indigo Consulting



Silver

2

How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions

BMW India

Isobar India

Gold

E.10 Best Use of Technology

S.no.

Shortlisted Entries

Client

Entrant Company

Metal

1

Pocket Dentist

Colgate Palmolive

Red Fuse Communications

Silver

2

Industry's First Google Stack Campaign

Tata DoCoMo

Performics.Resultrix



Gold

E.11 IDMA 2017 Person of the Year

Amit Agarwal, Amazon India

F. Hall of Fame Awards

Best Digital and Social Media Advertiser

Star India Pvt Ltd

Best Advertiser on Mobile

Colgate Palmolive

Best Digital and Social Media Agency of the Year

Mindshare India

Best Mobile Media Agency of the Year

Red Fuse Communications


 

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