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Firstpost partners with 101India for unique video content

31-May-2017
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Firstpost partners with 101India for unique video content

Firstpost, the digital platform for news, analysis and opinions, is taking its expansive video content portfolio a step forward, by recently collaborating with 101India to create intriguing and informative videos for the audience. The partnership also marks Firstpost’s foray in teaming-up with another incredible content provider to deliver entertaining, informative and youth-based content. The new videos are now available to view on Firstpost.com along with 101India’s existing video content.

101India is popular for covering real cultural stories from across the Indian subcontinent. The platform also boasts of delivering engaging fictional stories that gain good traction. The collaboration, as a result, will supplement Firstpost’s efforts in making a headway into reaching out to a young demographic, while it will bring a larger audience base to 101Inida.

Speaking about the partnership, BV Rao, Editor – Firstpost, said, “Firstpost, through its collaboration with 101India, intends to capture the attention of the millennials and raise awareness about the quality content available for them on our platform. With a total of over 15mn unique visitors per month on both – the web and mobile – platforms, we further aim to expand our reach to a larger demographic. This is just another step ahead in that direction. We are certain that our partnership with 101India will deliver strong results.”

Commenting on the collaboration Founder & Chief Creative Officer, 101India.com, Cyrus Oshidar said, “We are excited to partner with Firstpost who have built a unique position for themselves in the digital news content space. We feel that by adding our vast library of video stories onto their platform, 101India and Firstpost will provide a compelling mix of unique, engaging and relevant content for the Indian millennials."

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