Top Story

e4m_logo.png

Home >> Digital >> Article

Firstpost is now live in Hindi

16-December-2016
Font Size   16
Share
Firstpost is now live in Hindi

Firstpost recently unveiled its Hindi website. This is the portal’s first foray into the vast and fast growing digital news content space in Indian languages.

Available at www.hindi.firstpost.com, the website will bring to the Hindi consumers the same attributes that have now come to be associated with brand Firstpost. Firstpost Hindi will primarily lay emphasis on video content creation keeping the video consumption habits of the consumers in mind.

Ajay Singh, Executive Editor, Firstpost, and project head, said, “Firstpost Hindi will bring the same standards of journalism to the table that have been set by Firstpost. With a digital newsroom boasting of expert writers and editors, Firstpost Hindi will keep its fingers on the pulse of its readers and cater to their varied interests. We look forward to extending the Firstpost brand of debate to our Hindi audience.”

Explaining the reasons for the Hindi launch, Azim Lalani, Business Head, Firstpost.com, said, “Hindi is the biggest medium of verbal, printed and visual communication in the country. Yet, most digital news content platforms are just an extension of their print avatars. There is hardly any original content made for the new language digital natives. Firstpost Hindi will fill that void with its instant opinions on breaking news by a host of specialist writers. Debate is written into the content chromosome of Firstpost. Debate is what the Hindi heartland relishes. It was a no-brainer, really, for Firstpost to want to debate in Hindi.”

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...