Top Story


Home >> Digital >> Article

Firstpost is now live in Hindi

Font Size   16
Firstpost is now live in Hindi

Firstpost recently unveiled its Hindi website. This is the portal’s first foray into the vast and fast growing digital news content space in Indian languages.

Available at, the website will bring to the Hindi consumers the same attributes that have now come to be associated with brand Firstpost. Firstpost Hindi will primarily lay emphasis on video content creation keeping the video consumption habits of the consumers in mind.

Ajay Singh, Executive Editor, Firstpost, and project head, said, “Firstpost Hindi will bring the same standards of journalism to the table that have been set by Firstpost. With a digital newsroom boasting of expert writers and editors, Firstpost Hindi will keep its fingers on the pulse of its readers and cater to their varied interests. We look forward to extending the Firstpost brand of debate to our Hindi audience.”

Explaining the reasons for the Hindi launch, Azim Lalani, Business Head,, said, “Hindi is the biggest medium of verbal, printed and visual communication in the country. Yet, most digital news content platforms are just an extension of their print avatars. There is hardly any original content made for the new language digital natives. Firstpost Hindi will fill that void with its instant opinions on breaking news by a host of specialist writers. Debate is written into the content chromosome of Firstpost. Debate is what the Hindi heartland relishes. It was a no-brainer, really, for Firstpost to want to debate in Hindi.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business