Network18′s online news portal Firstpost has acquired satire portal Faking News.
Faking News will remain as a standalone entity, and Founder Rahul Roushan will continue to be its editor.
“Two years after launch that we are a social news product is beyond doubt. Our audience, through social networks and the interaction on our site, has proven unequivocally that social relevance will drive our future,” said Durga Raghunath, VP Product and Exec News Producer, Firstpost.
“Our first step into this future is the acquisition of Faking News, a site that has defined satire and humour writing in India. Our strong belief is that those who are digital news addicts are also those who have an enormous appetite for satire,” she added.
Roushan of Faking News said, “It was clear that the next step involved finding the right partners for growth, and growth in the right direction. Faking News had to continue being a news satire website and not lose its focus. And after a lot of thinking and evaluating various options, I decided to go ahead with Firstpost.”
“Firstpost is not your typical mainstream media outlet. It values its readers and believes in interaction, and doesn’t see social media as its antithesis,” concluded Roushan.