First Opinions Online, a division of I&D Research New Delhi, has entered into a strategic alliance with US survey software designer and touch technology application specialist Diatouch, based in Phoenix, Arizona, to offer touch screen-based information solutions that let businesses and organisations understand their customers better.
First Opinions will pioneer in India the use of innovative touch screen survey systems to gather customer feedback at point-of-sale and point-or-care locations. First Opinions will service its clients from New Delhi, Mumbai and Bangalore to start with.
Said Vijay Saradhi, CEO, First Opinions, "Diatouch's touch screen-based highly advanced solutions for customer feedback, market information and online delivery of results are easy-to-use, very fast and a valuable asset to every business."
"Their solution not only engages the respondent by its visually pleasing look and feel but also by bringing up the questions in many simultaneous languages. All the respondents have to do is to touch a button to sound their opinion. The results are instantaneously accessible for the researcher," he added.
Said Elisabeth Scherer, co-founder, Diatouch, "After having successfully introduced our on-site survey technology in the US, Australia, Scandinavia, United Kingdom, and several other countries, India is among the countries we believe will benefit most from this new technology."
Some of Diatouch's global clients include Mercedes, ANZ Banking Group, Johns Hopkins, Eli Lilly, Wyeth Pharmaceuticals, Royal Bank of Scotland etc.
Explained Saradhi, "The verticals where the solutions have immense value are FMCG, banking, automobiles, hospitality, pharmaceuticals, HR, opinion polls, retail, mutual funds and financial services. Everybody wants to stay a touch ahead of the game and gain competitive advantage. We have already ramped up our team by six and expect to grow to 70 heads within a year."
US-based venture capital firm, Gupta Venture Inc, is the key investor in First Opinions Inc.