Firki Productions has announced the commencement of operations to provide digital content for brands based on their ethos and positioning. Firki Productions will provide multi-format content based around brand insights and human truths. Firki, a tongue and cheek name, is the collaborative brainchild of five very experienced professionals with diverse backgrounds. Ramanuj Shastry and Nisha Singhania who run the advertising agency Infectious, Sujay Shetty who owns Whodunit Films and has to his credit over 250 advertising films, Tanya Pathak a film and television writer and Yateesh Srivastava a marketer with a great interest in all things digital. The founders bring to the table over 100 years of cumulative experience.
On the launch of the company, Ramanuj Sastry, Partner - Firki Productions, said, “Digital content is more often than not a hugely hyped and misunderstood phrase. While a lot of content is being created, a lot of it is actually just long form advertising or pure product placement. The opportunity lies in telling consumer-relevant stories that engage digital audiences and subliminally deliver the brand message. That is our mission and we are passionate about delivering upon it.”
Firki Productions is headquartered in Mumbai but is working on briefs from clients from all over the country. According to Yateesh Srivastava – Partner Firki Productions, “Since our soft launch some time back we have already been commissioned for one assignment and are actively working on a number of briefs from some very well recognised brands. Story telling in a digital age is a very different ball game and more and more mature marketers understand that the rules of engagement are changing very rapidly. The key challenge remains in creating shareable and relevant content and still remain true to the ethos of the brand. Having production in-house will allow us to deliver a better product and deliver it quicker to the market.”
One of the large advantages that Firki Productions has is that is has the story telling and screen writing and production skills in-house. This coupled with a strong handle on communications strategy and creative as well as digital marketing makes the offering from Firki Productions holistic and differentiated.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking