Top Story


Home >> Digital >> Article

FIFA World Cup Stars to ‘blog’ on MSN Spaces

Font Size   16
FIFA World Cup Stars to ‘blog’ on MSN Spaces

Indian football buffs can now read what their football heroes have to say about the 2006 FIFA World Cup on MSN Spaces as they will share their unique personal perspectives of world’s biggest sporting event with Indian fans.

Six of the world’s greatest footballers will share the passion, excitement and personal highs and lows of the World Cup with fans from all over the world, including India, through their personal MSN Spaces site.

The online diaries of Ronaldo de Assis Moreir (Ronaldinho), Michael Owen, Claude Makelele, Kevin Kuranyi, Xabi Alonso, and Edgar Davids will include blogs, photos, and weekly webcasts, bringing fans closer to the action and allowing them to experience the World Cup like never before.

Fans will now have unique behind-the-scenes insights into life as a world-class footballer.

“The World Cup is one of the most exciting events in the sporting calendar and we are delighted to have some of the game’s superstars sharing their thoughts and experiences with fans through their own MSN Space,” said Jaspreet Bindra, Country Manager, MSN India. “As the action unfolds in Germany, fans will have the opportunity to obtain access to their heroes and gain a new perspective on the World Cup in a way that truly leverages the power of the Internet and the emerging world-wide blogging phenomenon,” he added.

Michael Owen, the England striker, said, “Working with MSN is going to be great as it’s something new and exciting for me and the other players involved. We’ll be able to provide fun and interesting insights into the world of football to loads of people world-wide throughout the tournament.”

The players’ personal sites will be jam-packed with compelling content and will be updated regularly in the run-up to the World Cup on June 9 right through to the final on July 9.

MSN India has also created an innovative World Cup site that not only gives fans access to the players’ blogs, but also provides comprehensive local World Cup news, match fixtures, photos and the latest results.

Extending MSN’s integrated user experience, fans can sign up for MSN Messenger Alerts to access breaking news, match results, and know the instant players’ blogs have been updated. In addition, the MSN India World Cup site features “Team Profiles”, “Players to Watch”, daily polls, downloads and a jigsaw puzzle. Fans can also take part in a football quiz – “Score for Soccer” – by answering questions, predicting the winners and writing a witty slogan.

MSN India’s coverage of the 2006 FIFA World Cup builds on MSN India’s commitment to provide consumers with the most useful and compelling online experience.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO