Top Story

e4m_logo.png

Home >> Digital >> Article

FIFA World Cup 2014 final breaks social media records

15-July-2014
Font Size   16
Share
FIFA World Cup 2014 final breaks social media records

Even as Germany became the first European nation to win a FIFA World Cup in South American soil, the clash between Germany and Argentina in the World Cup 2014 finals has broken social media records for a sporting event.

On Facebook, 88 million people had more than 280 million interactions (posts, comments, and likes) related to the World Cup final with the most interactions coming from the US (10.5 million). The match broke the record for the highest level of Facebook conversations for any single sporting event in history, with the previous record holder being the Super Bowl XLVII on February 3, 2013 with 245 million interactions.

Twitter frenzy around the World Cup Final was even more acute with 618,725 tweets recorded per minute (TPM) at the moment Germany lifted the World Cup. This set a new record for TPM, breaking the earlier record set by Sami Khedira’s 29th minute strike during Germany’s 7-1 trouncing of Brazil during the semi-finals, which had seen 580,166 TPM. However, that match still maintains the record of being the most discussed sporting event in Twitter history with 35.6 million tweets. In comparison, the final saw 32.1 million tweets.

According to numbers released by both Facebook and Twitter, goal scorer for Germany, Mario Gotze, and Argentinean superstar and Golden Ball winner Lionel Messi were the most discussed players for their respective teams. 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends