During FIFA 2014, while everyone else is playing and cheering and sponsoring, SMG Convonix is tracking to see who’s doing their thing the best – what’s being talked about the most! They are capturing and publishing stats for the most talked about players, teams and matches. They are also seeing which brand is getting the best bang for their buck – to figure out the top sponsor and most effective campaigns being run during the FIFA World Cup.
Brands are creating high-intensity buzz on Twitterverse with FIFA World Cup centred campaigns and Twitter conversations. The top trendsetting brands are Nike, Samsung, Adidas, McDonald’s, Coca Cola, Pepsi, Puma and Budweiser.
Top teams are USA, Brazil, Argentina, England and Spain, while the top players are Messi, Neymar Jr, Suarez, Ronaldo and Oscar.
Campaigns that are most talked about are #RiskEverything by Nike, #ManoftheMatch by Budweiser, #WorldsCup by Coca Cola, #BecauseFutbal by Hyundai and #StartBelieving by Puma.
Top countries tweeting are USA, UK, Brazil, India and Indonesia.
Twitter XI shows players as per their field position trending on twitter and their claim to fame.