Top Story

e4m_logo.png

Home >> Digital >> Article

FIFA Tracker: Trendsetter brands on Twitter: Nike, Samsung, Adidas, McDonald's, Coca Cola

09-July-2014
Font Size   16
Share
FIFA Tracker: Trendsetter brands on Twitter: Nike, Samsung, Adidas, McDonald's, Coca Cola

During FIFA 2014, while everyone else is playing and cheering and sponsoring, SMG Convonix is tracking  to see who’s doing their thing the best – what’s being talked about the most! They are  capturing and publishing stats for the most talked about players, teams and matches. They are also seeing which brand is getting the best bang for their buck – to figure out the top sponsor and most effective campaigns being run during the FIFA World Cup.

Brands are creating high-intensity buzz on Twitterverse with FIFA World Cup centred campaigns and Twitter conversations. The top trendsetting brands are Nike, Samsung, Adidas, McDonald’s, Coca Cola, Pepsi, Puma and Budweiser.

Top teams are USA, Brazil, Argentina, England and Spain, while the top players are Messi, Neymar Jr, Suarez, Ronaldo and Oscar.

Campaigns that are most talked about are #RiskEverything by Nike, #ManoftheMatch by Budweiser, #WorldsCup by Coca Cola, #BecauseFutbal by Hyundai and #StartBelieving by Puma.

Top countries tweeting are USA, UK, Brazil, India and Indonesia.



Twitter XI shows players as per their field position trending on twitter and their claim to fame.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems