FB, Google, Kaspersky & Microsoft launch internet safety campaign

FB, Google, Kaspersky & Microsoft launch internet safety campaign

Author | exchange4media News Service | Wednesday, Feb 06,2013 8:13 PM

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FB, Google, Kaspersky & Microsoft launch internet safety campaign

On the occasion of Safer Internet Day, the Data Security Council of India (DSCI), in association with Facebook, Google, Kaspersky and Microsoft has launched the India edition of STOP. THINK. CONNECT., to help all digital citizens stay safer and more secure online.

STOP. THINK. CONNECT., as the name suggests, are the steps one should practice online: Stop (assess and consider), Think (apply thought) and then Connect (after due diligence).    

Internet is one of the most evolving and powerful medium in the country today and is used extensively especially by the youth. Most are, however, still unaware of basic steps to ensure safety while being online. This unique coalition of industry leaders addresses this need for increasing awareness on the responsible and ethical use of this platform.

Commenting on the initiative, Manoj Varghese, Director, Facebook India said, “Our mission is to make the world more open and connected. And with more than a billion users on our site to share photos, news and their stories, it is important to make sure that the online environment where people connect and share is also a safe one.”

The campaign involves a college outreach programme in the top Indian metros - Delhi, Mumbai, Bangalore and Kolkata. The campaign, in the form of a Street Play Competition for college students, kick-started in Delhi on February 5, 2013, and will commence in other cities in the following weeks. The participants in each city will have to ideate and present a creative theatrical interpretation of key themes around internet safety, with the best team taking home a cash award of Rs 50,000.

Fever FM is the radio partner for this event. The station will amplify the concept through an innovative on-air campaign as well as on-ground activities. 

Jagannath Patnaik, Director – Channel Sales, Kaspersky Lab – South Asia added, “With more than 200000 malware appearing every day, internet users are exposed to greater risks. This can be reduced if users take adequate security measures, understand the consequences of their behaviour and actions and enjoy the benefits of the internet. Kaspersky Lab believes that everyone has the right to be free from cyber security fears; but having said that, keeping internet safe and secure is our shared responsibility. With this initiative, we would like to encourage each and every individual to take extra steps and efforts to create safer digital world using the simple tools and resources shared on this platform.”

The campaign is an attempt to create an internet safety movement, especially amongst young users and hopes to empower India citizens to stay safe and secure online will they get optimal returns from this very powerful enabler – the internet. The campaign runs with the theme ‘Internet Safety and You’.

Meenu Handa, Director Corporate Communication, Microsoft shared, “India today has the largest number of young people in the world – and more and more of them are living their lives online: learning, interacting, and socialising. At the same time, a recently released Microsoft Computing Safety Index (MCSI) shows that users in India do little to practice safer online habits despite multiple risks. We believe it is our responsibility to ensure that they have a better understanding of safe online behaviour and enjoy the benefits of being connected without any potential hazard.”

Kamlesh Bajaj, CEO, Data Security Council of India (DSCI) said, “Safeguarding self is a natural instinct. Like one follows simple rules while crossing the roads, there are rules to be followed while navigating through the cyberspace. It is important for the digital society, especially the youngsters to be vigilant about threats emanating from the use of internet and be aware of their own responsibilities as online users. The individuals must follow simple yet effective best practices such as keeping strong passwords, installing genuine software, not responding to spurious emails, among many others. This will help protect them from possible harm while accessing the internet for work, leisure and entertainment. DSCI has brought the major stakeholders together to create awareness on the safe use of internet.”

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