Fast Company and Inc. magazines have named ZIRCA Digital Solutions the exclusive reseller of their digital and mobile portfolio in India and Southeast Asia. Through this partnership, ZIRCA will go beyond traditional representation to play a strategic role in strengthening local awareness and understanding of the two brands.
Fast Company and Inc. fall under the Mansueto Ventures umbrella - a media company dedicated to serving business leaders who are shaping the future of today's economy. Known by advertisers as the premier source of thought leaders, influencers and business decision - makers – Mansueto Ventures supports B2B, finance, technology, auto, travel and luxury advertisers achieve their branding and marketing objectives.
Neena Dasgupta, CEO and Director, ZIRCA said, “The challenges that the Asian advertising market faces are quite unique. Sales success is a function of the network strength within the advertising community, market knowledge and the ability to tailor premium advertising solutions to suit local markets. Our sales experts look forward to working jointly with the Inc. and Fast Company teams to help advertisers build their brands and move their products within the fast-growing business sector.”
Karan Kumar Gupta, Managing Director, ZIRCA added, “We are pleased to be representing Inc. and Fast Company. This partnership will play a pivotal role in consolidating our position as a premium Digital Solutions Company in India and in building our presence in Southeast Asia.”
Steven S. Suthiana, Global Head, Digital Media and Operations, Mansueto Ventures added, “We are happy to be associated with ZIRCA and are confident that it will leverage our extensive resources to create smart advertising solutions for brands and help us improve our presence in the key markets of India and Southeast Asia.”