Top Story

e4m_logo.png

Home >> Digital >> Article

Fast Company, Inc. Media select ZIRCA Digital Solutions as their exclusive sales representative in India and Southeast Asia

29-January-2016
Font Size   16
Share
Fast Company, Inc. Media select ZIRCA Digital Solutions as their exclusive sales representative in India and Southeast Asia

Fast Company and Inc. magazines have named ZIRCA Digital Solutions the exclusive reseller of their digital and mobile portfolio in India and Southeast Asia. Through this partnership, ZIRCA will go beyond traditional representation to play a strategic role in strengthening local awareness and understanding of the two brands.

Fast Company and Inc. fall under the Mansueto Ventures umbrella - a media company dedicated to serving business leaders who are shaping the future of today's economy.  Known by advertisers as the premier source of thought leaders, influencers and business decision - makers – Mansueto Ventures  supports B2B, finance, technology, auto, travel and luxury advertisers achieve their branding and marketing objectives.

Neena Dasgupta, CEO and Director, ZIRCA said, “The challenges that the Asian advertising market faces are quite unique. Sales success is a function of the network strength within the advertising community, market knowledge and the ability to tailor premium advertising solutions to suit local markets. Our sales experts look forward to working jointly with the Inc. and Fast Company teams to help advertisers build their brands and move their products within the fast-growing business sector.”

Karan Kumar Gupta, Managing Director, ZIRCA added, “We are pleased to be representing Inc. and Fast Company. This partnership will play a pivotal role in consolidating our position as a premium Digital Solutions Company in India and in building our presence in Southeast Asia.”

 Steven S. Suthiana, Global Head, Digital Media and Operations, Mansueto Ventures added, “We are happy to be associated with ZIRCA and are confident that it will leverage our extensive resources to create smart advertising solutions for brands and help us improve our presence in the key markets of India and Southeast Asia.” 

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.