Max Fashion India, part of the Dubai based Landmark Group and a leading international value fashion brand entered into a strategic collaboration with India’s largest e-commerce player Flipkart. Max will now sell its product line comprising woman’s wear, men’s wear and kids wear on a specially designated micro site on Flipkart.
With a widespread network of over 110 stores across 45 cities, Max ‘democratizes fashion’ for the Indian customers by leveraging Flipkart’s reach combined with the convenience of home shopping to target its young audience. The brand is looking at targeting nearly 5% to 6% of its sales through the e-commerce route.
Sharing his views on the tie-up, Vasanth Kumar, Executive Director, Max said, “Having established as a leader in the value fashion segment across 45 cities with over 110 stores, we wish to leverage e-commerce through this partnership by increasing market penetration in other cities as well. We believe through this partnership both Flipkart and Max will leverage on each other’s strength, technology and business acumen to benefit and reach out to a larger section of the audience. We are of the strong opinion that the online shopping channels are growing at a steady pace in India and is particularly popular among the ‘Gen-M’ (millennial generation) customers who have a strong affinity towards digital technologies. We are sure that this association will only help the brand grow from strength to strength while building a larger pool of loyal customers”.
Commenting on this occasion, Ankit Nagori, SVP, Retail, Flipkart, said, “We are working on constantly expanding our offerings under the fashion category - introducing the widest and most interesting ranges in lifestyle. Flipkart is the ultimate fashion destination for every shopper and Max is one of the leading fashion brands for the youth in India today. This association brings together the best of both worlds for our customers.”
Max, one of the fastest growing value fashion brands in the country, is the international value fashion brand of the Dubai based Landmark Group. The brand continues to realign and restructure their models to cater to the evolving needs of this dynamic market. Visualizing the future and reinventing trends has not only made Max the leading fashion value chain but also the most profitable retail chains in the country.