Digital entertainment network, #fame, launched their live video entertainment app in May of this year. The #fame app has since then seen fast growth with the company now stating that the platform has received 4.5 lakh+ downloads, one lakh registered users, 12,000+ unique performers, 22,000 live sessions and 2,500 hours of live content.
The #fame app is a mobile video platform through which performers can beam live to fans and audiences through their smartphones. Targeting the youth, the app offers a portfolio of live and video-on-demand (VoD) original digital content.
Speaking about the app, Saket Saurabh, CEO, #fame said, “We are very excited about the mobile live video entertainment space and the strong traction we are seeing is a great reinforcement of that belief. We will aggressively pursue our vision of providing a great live platform for talent to find and engage audiences and grow as content creators, across India and South-East Asia.”
#fame drew attention by creating more than 200 hours of non-stop live programming from the IIFA Awards in Malaysia. Bollywood stars such as Deepika Padukone, Anushka Sharma, Farhan Akhtar, Sonakshi Sinha, Ayushman Khurana, Ritiesh Deshmukh, Jaqueline Fernandez, and Anupam Kher featured live on the app and fans from all over the world were able to interact directly with them.
It carries a portfolio of genres which include comedy, entertainment, live events, fashion, music, tech, food, citizen journalism and more. Further, the app also supports features such as social sharing, live chat, liking and fan-based communities to help grow engagement between performers and audiences on the platform.
Apart from its mobile app, #fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and other content publishers. The digital company aims to focus on emerging and established talent to build digital video channels and communities around them.
#fame has identified five additional markets in South-East Asia to build local digital video businesses, namely, Indonesia, Thailand, Singapore, Malaysia and Philippines apart from India. To The New Ventures, the parent company of #fame, has a strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content and Knowledge).