TO THE NEW’s talent-based digital content platform, #Fame announced the launch of a new web show called ‘#fame School of Style’ which will be hosted by filmmaker Karan Johar. This is in keeping with the company’s strategy of launching talent-based web shows along with more glamorous properties featuring celebrity hosts. The show will include using crowdsourcing platforms focused on emerging talent. #fame has partnered exclusively with Blogmint, a network of bloggers and social influencers, to act as an engine for talent inflow.
Speaking on the occasion, Saket Saurabh, CEO of #fame, said the aim was to reach 5,000 channels and 50,000 content creators across six countries in the next three years.
“Talent-first is at the core of the #fame philosophy. We believe digital video and mobile are democratising entertainment fundamentally and emerging talent will be the stars in this paradigm shift. We want to be the leading catalyst of this change in the region,” said Saurabh.
The #fame network currently has 5,000 content creators; a number expected to reach 10,000 by the end of the year. To further aid talent discovery, #fame is also working on allying with talent hubs such as comedy clubs, film & music schools, art and culinary academies, etc.
Apart from creating digital content IPs, Saurabh added that the company is investing money in building technology-based solutions to aid talent in content publishing and monetisation, with the focus being on the mobile medium.
Other digital properties announced by #fame include ‘Websinger’ which seeks out promising young singing talent, ‘Gang No.1’, a search for top comedy collectives and the second season of ‘Webchef’, the country’s largest online hunt for amateur chefs.
Apart from celebrity properties, #fame’s content will center around building digital video channels with emerging and celebrity talent and innovative digital shows and formats in genres such as food, fashion, music, comedy and technology. #fame also announced its upcoming slate of digital shows and channels with emerging and celebrity talent. Celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top model, actress Anusha Dandekar, celebrity chef Ajay Chopra, singer Shibani Kashyap and VJ Andy. #fame also has channels with model Milind Soman and sports commentator Harsha Bhogle.
#fame has adopted a multi-platform approach in distribution with strong presence across all digital and social platforms including YouTube, Facebook, WeChat etc. #fame will monetise by helping brands reach and engage audiences through customized solutions spanning talent-based content, properties and digital video services.