#fame has launched ‘Live Video’ entertainment app. Available in beta on iOS and Google Play, the app is a mobile video platform where performers can beam live to fans and audiences through their smartphones.
#fame will bring on-board more than 50,000 skilled and amateur performers and target over 10 million downloads over the next six months.
Targeting the youth, the #fame app offers a diverse portfolio of live and video-on-demand (VoD) original digital content. From celebrities and skilled talent to enterprising amateurs, the content on the app straddles a wide portfolio of genres including comedy, entertainment, live events, fashion, music, tech, food, citizen journalism and more. Further, features such as social sharing, live chat, liking and fan-based communities have been integrated into the app’s user experience to help grow engagement between performers and audiences on the platform, said the company statement.
Catering to mobile Millennial through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network with consumer tech and original video content as its backbone.
#fame has identified five additional markets in South-East Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines apart from India. TO THE NEW Ventures, the parent company of #fame, has a presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content and Knowledge). ASTRO Overseas Limited is a key strategic investor in TTN Ventures.
Speaking on this development, Puneet Johar, MD, TO THE NEW Ventures said, “#fame is creating an exciting new LIVE category in the mobile video and entertainment space. Along with its proven record of breakthrough original digital content, we are confident of #fame achieving market leadership in mobile video in India and South-East Asia in the near future.”
Saket Saurabh, CEO, #fame, said, “The #fame app is pioneering not only because it is India’s first live video entertainment app, but also because it will be home to original content from the country’s hottest young digital stars. The app is a manifestation of #fame’s vision of empowering millions of emerging talent in their journey as content creators and help them reach and engage with their audiences wherever they are and whenever they want.”