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Facebook's Audience Network extends support for Mobile Web

28-January-2016
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Facebook's Audience Network extends support for Mobile Web

Facebook has announced that Audience Network will now include support for mobile web, enabling 2.5 million Facebook advertisers to reach more of the people they care about on mobile devices.

Additionally, publishers will now be able to use Native ad formats including carousel ads as well as create native versions of standard formats and integrate easily with no SDK integration it's easy for publishers to go live the same day they are approved.

 Facebook, in an official blog post said, “We're expanding into mobile web with successful native formats that make up over 80 percent of the impressions on the Audience Network today and perform up to 7x better than standard banners formats. Publishers can now leverage our fully customizable native units, and innovative formats like carousel ads that showcase multiple images to create unique ad experiences that match the look and feel of their mobile website. We're also helping publishers create easy-to-implement native versions of standard formats, such as 300x250 medium rectangle, to improve the ads experience of every ad served from Audience Network. With no SDK integration required, getting started with the Audience Network for mobile web is quick and easy. Once a publisher is approved, they simply add a JavaScript tag to their HTML page source code and then they can start creating placements right away; publishers can even go live the same day they are approved.”

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