Facebook, one of the most popular social networking sites, has finally decided to start operations in India from an office in Hyderabad. The office will also have in-house advertising and developer supporter teams like its other global offices.
Facebook, which was founded in 2004, has around 8 million registered users in India and around 400 million users worldwide.
The company’s Hyderabad office will supplement operations supported out of various other offices. The advantage of having multiple support centers in a variety of time zones provides the advertisers on Facebook with round-the-clock, multi-lingual support.
In a prepared statement, Don Faul, Director of Global Online Operations for Facebook, said, “People in India and around the world are using Facebook to do everything – from voicing their opinions on national issues, to connecting with fellow cricket and hockey fans, to sharing photos with their friends and family. We expect our new office in Hyderabad to tap into the region’s strong pool of talented people, who understand operations and technology, and help us more effectively serve the needs of our users, advertisers, and developers around the world.”
Of late, advertisers seem to have a new found fascination for Facebook applications. This medium is being explored by advertisers across categories such as FMCG, telecom and even reality shows.