Top Story

e4m_logo.png

Home >> Digital >> Article

Facebook to announce new ways to help advertisers find their most valuable customers

20-July-2016
Font Size   16
Share
Facebook to announce new ways to help advertisers find their most valuable customers

Facebook will be announcing new ways to help advertisers find their most valuable customers, while helping customers find the apps they're likely to engage with and enjoy. 

With almost 90% of time spent on mobile is spent in apps and 58% of mobile purchases are made through apps , it's increasingly important to connect with the people who are most likely to not just download their apps, but take valuable actions within it. 

To help businesses reach these valuable people, Facebook is launching a new product: App Event Optimization. This helps businesses maximize long term app value—beyond the install.

When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90% of time spent on mobile is spent in apps1 and 58% of mobile purchases in the US are made through apps.

However, not every person who installs an app will take actions within it that are valuable to businesses, like making a purchase, booking a trip or reaching a certain level within a game. Thirty days after people install an app, only 6% of them are still using it.

Moreover, not all app installs are equal. As mobile app businesses evolve, it’s increasingly important for them to connect with the people who are likely to not just download their apps, but to take valuable actions within them.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions