Top Story

e4m_logo.png

Home >> Digital >> Article

Facebook to announce new ways to help advertisers find their most valuable customers

20-July-2016
Font Size   16
Share
Facebook to announce new ways to help advertisers find their most valuable customers

Facebook will be announcing new ways to help advertisers find their most valuable customers, while helping customers find the apps they're likely to engage with and enjoy. 

With almost 90% of time spent on mobile is spent in apps and 58% of mobile purchases are made through apps , it's increasingly important to connect with the people who are most likely to not just download their apps, but take valuable actions within it. 

To help businesses reach these valuable people, Facebook is launching a new product: App Event Optimization. This helps businesses maximize long term app value—beyond the install.

When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90% of time spent on mobile is spent in apps1 and 58% of mobile purchases in the US are made through apps.

However, not every person who installs an app will take actions within it that are valuable to businesses, like making a purchase, booking a trip or reaching a certain level within a game. Thirty days after people install an app, only 6% of them are still using it.

Moreover, not all app installs are equal. As mobile app businesses evolve, it’s increasingly important for them to connect with the people who are likely to not just download their apps, but to take valuable actions within them.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.