Facebook will be announcing new ways to help advertisers find their most valuable customers, while helping customers find the apps they're likely to engage with and enjoy.
With almost 90% of time spent on mobile is spent in apps and 58% of mobile purchases are made through apps , it's increasingly important to connect with the people who are most likely to not just download their apps, but take valuable actions within it.
To help businesses reach these valuable people, Facebook is launching a new product: App Event Optimization. This helps businesses maximize long term app value—beyond the install.
When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90% of time spent on mobile is spent in apps1 and 58% of mobile purchases in the US are made through apps.
However, not every person who installs an app will take actions within it that are valuable to businesses, like making a purchase, booking a trip or reaching a certain level within a game. Thirty days after people install an app, only 6% of them are still using it.
Moreover, not all app installs are equal. As mobile app businesses evolve, it’s increasingly important for them to connect with the people who are likely to not just download their apps, but to take valuable actions within them.