Top Story


Home >> Digital >> Article

Facebook reports ad revenues of $4.3 billion in Q3'15

Font Size   16
Facebook reports ad revenues of $4.3 billion in Q3'15

The world’s largest social media platform posted its Q3’15 results this week. Daily active users (DAUs) - DAUs were 1.01 billion on average for September 2015, an increase of 17 per cent year-over-year.

It reported a net income rise of 11% to $891 million in July to September, compared with $806 million in the same period last year. Mobile Daily Active Users (DAU) were 894 million on average for September 2015, an increase of 27 per cent year-over-year.

On the other hand, Monthly Active Users (MAU) MAUs were 1.55 billion as of September 30, 2015, an increase of 14 per cent year-over-year.

Mobile MAUs were 1.39 billion as of September 30, 2015, an increase of 23 per cent year-over-year. Mobile advertising revenue represented approximately 78% of advertising revenue for the third quarter of 2015, up from 66% of advertising revenue in the third quarter of 2014.

"We had a good quarter and got a lot done," said Mark Zuckerberg, Facebook Founder and CEO. "We're focused on innovating and investing for the long term to serve our community and connect the entire world."

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video