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Facebook reports 67% jump in ad revenues for Q2 at $2.68 billion

Facebook reports 67% jump in ad revenues for Q2 at $2.68 billion

Author | exchange4media News Service | Friday, Jul 25,2014 9:34 AM

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Facebook reports 67% jump in ad revenues for Q2 at $2.68 billion

Facebook, Inc has reported $2.91 billion revenues for the second quarter ended June 30, 2014, an increase of 61 per cent, compared with $1.81 billion in the second quarter of 2013. Excluding the impact of year-over-year changes in foreign exchange rates, revenue would have increased by 59 per cent.

Revenue from advertising was $2.68 billion, a 67 per cent increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 65 per cent.

Mobile advertising revenue represented approximately 62 per cent of the advertising revenue for the second quarter of 2014, up from approximately 41 per cent of advertising revenue in the second quarter of 2013.

Payments and other fees revenue stood at $234 million, a 9 per cent increase from the same quarter last year.

Commenting on the company’s performance, Mark Zuckerberg, Founder and CEO, Facebook said, “We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

For the second quarter of 2014, GAAP income from operations was at $1.39 billion, up 147 per cent compared to $562 million in the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses, non-GAAP income from operations for the second quarter of 2014 was $1.71 billion, up 116 per cent compared to $794 million for the second quarter of 2013.

GAAP operating margin stood at 48 per cent for the second quarter of 2014, compared to 31 per cent in the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses, non-GAAP operating margin was 59 per cent for the second quarter of 2014, compared to 44 per cent for the second quarter of 2013.

For the second quarter of 2014, GAAP net income was $791 million, up 138 per cent compared to $333 million for the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses and income tax adjustments, non-GAAP net income for the second quarter of 2014 was $1.09 billion, up 124 per cent, compared to $488 million for the second quarter of 2013.

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