Top Story

e4m_logo.png

Home >> Digital >> Article

Facebook reports 67% jump in ad revenues for Q2 at $2.68 billion

25-July-2014
Font Size   16
Facebook reports 67% jump in ad revenues for Q2 at $2.68 billion

Facebook, Inc has reported $2.91 billion revenues for the second quarter ended June 30, 2014, an increase of 61 per cent, compared with $1.81 billion in the second quarter of 2013. Excluding the impact of year-over-year changes in foreign exchange rates, revenue would have increased by 59 per cent.

Revenue from advertising was $2.68 billion, a 67 per cent increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 65 per cent.

Mobile advertising revenue represented approximately 62 per cent of the advertising revenue for the second quarter of 2014, up from approximately 41 per cent of advertising revenue in the second quarter of 2013.

Payments and other fees revenue stood at $234 million, a 9 per cent increase from the same quarter last year.

Commenting on the company’s performance, Mark Zuckerberg, Founder and CEO, Facebook said, “We had a good second quarter. Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

For the second quarter of 2014, GAAP income from operations was at $1.39 billion, up 147 per cent compared to $562 million in the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses, non-GAAP income from operations for the second quarter of 2014 was $1.71 billion, up 116 per cent compared to $794 million for the second quarter of 2013.

GAAP operating margin stood at 48 per cent for the second quarter of 2014, compared to 31 per cent in the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses, non-GAAP operating margin was 59 per cent for the second quarter of 2014, compared to 44 per cent for the second quarter of 2013.

For the second quarter of 2014, GAAP net income was $791 million, up 138 per cent compared to $333 million for the second quarter of 2013. Excluding share-based compensation and related payroll tax expenses and income tax adjustments, non-GAAP net income for the second quarter of 2014 was $1.09 billion, up 124 per cent, compared to $488 million for the second quarter of 2013.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...