Top Story

e4m_logo.png

Home >> Digital >> Article

Facebook posts Q2 earnings; mobile ad revenues up by 81% YOY

29-July-2016
Font Size   16
Share
Facebook posts Q2 earnings; mobile ad revenues up by 81% YOY

Facebook has posted its Q2 2016 results. As per the results, Facebook’s ad revenue hit $6.24 billion while its mobile ad revenue contributed massively with an 84 percent share of $5.2 billion. This records an 81 percent increase year on year.

"Our community and business had another good quarter. We're particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services." said Mark Zuckerberg, Facebook founder and CEO.

Mobile ad revenues adding value

The performance of Facebook ad revenues is commendable as the earnings are marginally higher than what it generated in Q4 2015 which is primarily the holiday season and when advertising are considerably higher.

The worldwide average revenue per user (ARPU) in Q2 2016 stands at $3.82 as compared to $3.73 in Q4 2015.  The ARPU for the rest of the Asia-Pacific region stands at $1.77 as compared to $1.60 in Q4 2015.

More users on board

Facebook Messenger crossed the billion users mark recently and Facebook is growing exponentially every day. At 1.71 Facebook billion users the growth is up from 1.65 billion in Q1. The growth isn’t slowing down at all with Facebook adding more than 600 million users in the space of one quarter.

The Daily Active Users (DAU’s) were 1.13 billion on average for June 2016. The DAU sees an increase of 17 percent year on year. On mobile the DAU’s were 1.03 billion on average for June 2016, recording an increase of 22 percent year on year.

The Monthly Active Users (MAU’s) were 1.71 billion as of June 30th, 2016, an increase of 15 percent year on year while the mobile MAU’s were 1.57 billion, seeing an increase of 20 percent year on year.

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

Steifman joins the executive leadership team and will be based out of the San Francisco office

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow