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Facebook posts Q2 earnings; mobile ad revenues up by 81% YOY

29-July-2016
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Facebook posts Q2 earnings; mobile ad revenues up by 81% YOY

Facebook has posted its Q2 2016 results. As per the results, Facebook’s ad revenue hit $6.24 billion while its mobile ad revenue contributed massively with an 84 percent share of $5.2 billion. This records an 81 percent increase year on year.

"Our community and business had another good quarter. We're particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services." said Mark Zuckerberg, Facebook founder and CEO.

Mobile ad revenues adding value

The performance of Facebook ad revenues is commendable as the earnings are marginally higher than what it generated in Q4 2015 which is primarily the holiday season and when advertising are considerably higher.

The worldwide average revenue per user (ARPU) in Q2 2016 stands at $3.82 as compared to $3.73 in Q4 2015.  The ARPU for the rest of the Asia-Pacific region stands at $1.77 as compared to $1.60 in Q4 2015.

More users on board

Facebook Messenger crossed the billion users mark recently and Facebook is growing exponentially every day. At 1.71 Facebook billion users the growth is up from 1.65 billion in Q1. The growth isn’t slowing down at all with Facebook adding more than 600 million users in the space of one quarter.

The Daily Active Users (DAU’s) were 1.13 billion on average for June 2016. The DAU sees an increase of 17 percent year on year. On mobile the DAU’s were 1.03 billion on average for June 2016, recording an increase of 22 percent year on year.

The Monthly Active Users (MAU’s) were 1.71 billion as of June 30th, 2016, an increase of 15 percent year on year while the mobile MAU’s were 1.57 billion, seeing an increase of 20 percent year on year.

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