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Facebook launches tools to help businesses expand internationally

13-September-2016
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Facebook launches tools to help businesses expand internationally

Facebook is launching new solutions to help small businesses become large and local businesses become global.

Businesses can now use a new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads.

Any business who wants to increase installs of app, increase engagement in app or increase conversion on site can now target people worldwide or in a specific region. Facebook will then deliver ads to selected regions and then optimize delivery to the countries with the greatest return.

“To help businesses optimize global campaign strategy, we are releasing new webinars and a handbook on international marketing techniques,” informed Facebook in a statement.

Currently, more than 1 billion people on Facebook are connected to a business in another country with almost 50% of people on Facebook across Asia connected to at least one business in a foreign country.

In India alone, 59% of people on Facebook are connected to at least one SMB domestically while 41% of people on Facebook are connected to at least one SMB in a foreign country.

US, UK, Pakistan, Canada, UAE top the list of countries that Indian subscribers are connected to in terms of business. More than 175 million people from around the world are connected to a business in India.

According to recent statistics, in India, there are 155 million MAU, 77 million DAU, 147 million Mobile MAU and 73 million Mobile DAU (as of Q2 2016) while 3 million businesses globally are active advertisers (up 50% in one year); a vast majority being small businesses. Services, Local Commerce, and eCommerce remain the top three verticals building pages.

Facebook Pages are the mobile solution for many of the over 60 million businesses using the product each month around the world and people post more than 2.5 billion comments on these pages each month. There are more than 43 billion connections between people and businesses on Facebook. Over 85% of active business Pages use mobile and 40% of active advertisers have created a Facebook ad on mobile.

As of October 2015, there are two million small business pages in India with 1.5 million small business pages were announced in August 2015. Number of new women-owned SMB pages on Facebook in India has increased approximately six-fold in the last four years (between 2012 and 2015).

Over 1.99 billion interactions have been generated between businesses and people in India. More than 45 million small businesses actively use Facebook Pages because they’re free, easy to use, and they immediately give businesses a digital (and mobile) strategy.

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