Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go, through mobile device. The company also announced that it has reached more than 2 million active advertisers, up from roughly 1.5 million six months ago. Roughly 35% of US small businesses don’t have a web presence, but more than 30 million businesses around the world actively use Facebook Pages, stated the company in a press statement.
The Ads Manager mobile site was launched last year and is now used by more than 800,000 advertisers each month.
In a blog post, Facebook said the app can be used to track ad performance, edit existing ads, edit ad budgets and schedules, receive push notifications and create ads. The Ad Manager app is currently available only on iOS devices in the US with a worldwide launch on that platform expected in the coming weeks. The company also said that an Android version is currently under development and would be available later in the year.
“Our mission is to make the world more open and connected and an important part of that is helping people connect with businesses. Today, we want to express our thanks to you and all of our advertising partners—2 million strong and growing every day. We’re going to keep working to serve you better, so you can continue creating jobs and opportunities in your community, and moving the entire world forward,” said Mark Zuckerberg and COO Sheryl Sandberg in a blog post.
Our typical marketing budget is usually 10 per cent of the topline spend