Top Story


Home >> Digital >> Article

Facebook launches Ads Manager app; reaches 2 million advertisers

Font Size   16
Facebook launches Ads Manager app; reaches 2 million advertisers

Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go, through mobile device. The company also announced that it has reached more than 2 million active advertisers, up from roughly 1.5 million six months ago.  Roughly 35% of US small businesses don’t have a web presence, but more than 30 million businesses around the world actively use Facebook Pages, stated the company in a press statement. 

The Ads Manager mobile site was launched last year and is now used by more than 800,000 advertisers each month.

In a blog post, Facebook said the app can be used to track ad performance, edit existing ads, edit ad budgets and schedules, receive push notifications and create ads. The Ad Manager app is currently available only on iOS devices in the US with a worldwide launch on that platform expected in the coming weeks. The company also said that an Android version is currently under development and would be available later in the year.

“Our mission is to make the world more open and connected and an important part of that is helping people connect with businesses. Today, we want to express our thanks to you and all of our advertising partners—2 million strong and growing every day. We’re going to keep working to serve you better, so you can continue creating jobs and opportunities in your community, and moving the entire world forward,” said Mark Zuckerberg and COO Sheryl Sandberg in a blog post.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...