Facebook has announced more updates to its lead ads option in order to streamline business advertising and attract high quality leads.
The new Facebook updates include features like:
In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific questions for each market, they can copy an existing lead ad form and make edits to the form fields, instead of manually re-entering the same information into each form.
New CRM partners:
Businesses can get the most out of lead ads with CRM integration. Facebook has added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.
Creating more captivating lead ads with video:
Video is a powerful way to engage people and convey your message, and now it can be used with lead ads. Video lead ads function the same way as lead ads with photos do. When people click on the call to action button below the video, they’ll be directed to the lead ad form.
Advertisers will now have more customization options in the disclaimer portion of their lead ad form. The disclaimer title is now customizable and the disclaimer text supports hyperlinks. In addition, advertisers can include checkboxes to require people to give permission to share their information, which may be helpful for advertisers in countries where double opt-in may be required, like Canada, Germany, Turkey and Japan.
Ad create tool support:
In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation.