India is the fastest growing market for Facebook hence is also one of it is prime revenue generators for the future despite revenue from India still forming a negligible percentage for Facebook.
The company recently announced a new architecture that went live on Thursday last week, clearly indicating that it is taking India very seriously as it is a market that is growing faster than any other for the company.
This is an expression of the importance that Facebook places on this market, which it feels will be its top earner in the years to come. The new architecture is specifically designed for the Android platform and lower data speeds. Facebook executives told us that for now there are no plans to introduce it to other platforms as the basic aim is to enable lower bandwidth users have easy access to Facebook.
Speaking about the new architecture, Adam Mosseri, VP (Product Management) at Facebook , said that it has started a roll out in India as of Thursday (October 20, 2016) and would be introduced in phases across the globe. “We have seen more lift (interaction) in India. This is an architecture specifically designed for low network markets,” said Mosseri.
To get an idea of how important Facebook thinks the Indian market is, take this instance- Mosseri told us that there are ‘2G Tuesdays’ for Facebook employees only to help them better understand the unique problems faced by Indian users, 60-70 per cent of whom are on 2G networks.