After the latest timeline offering, social media giant Facebook has introduced its mobile application in Indian regional languages to attract more consumers in the Indian market. With this launch, Facebook is entering two crucial areas of growth in the Indian market – mobile internet and regional languages – both of which have a large number of users.
The ‘Facebook for every phone’ mobile application is now available in three new languages – Hindi, Malay and Vietnamese. Seven more local Indian languages – Gujarati, Tamil, Malayalam, Kannada, Punjabi, Bengali and Marathi – will be rolled out in a phased manner over the next few weeks.
The application was originally launched in July 2011 and now works on more than 3600 Java-enabled phones around the world.
“With over 50 million people in India on Facebook, we want to make sure that everyone has a great Facebook mobile experience regardless of the device that they choose to use,” said Kevin D’Souza, Country Growth Manager, Facebook. The company believes that the new application will bring the same in-depth Facebook mobile experience in regional languages as previously available in English.
The application will be available on most Nokia phones, including the upcoming Nokia Asha 202 Dual SIM phone. The app can be downloaded from the Facebook site directly into mobile browsers. It can also be found at leading mobile app stores.
“The launch of ‘Facebook for every phone’ mobile application in Hindi and the other regional languages enables more people to connect and share anytime and anywhere,” added Kevin.
For the record, number of internet users in India crossed the 100 million mark by the end of 2011, making it the third largest internet market in the world. For Facebook too, India currently is the third largest market, only behind China and the US.
As per a recent estimate from ZenithOptimedia, Facebook is the third largest online platform for digital advertising in India. The social media giant has been more dominant in display advertising, globally and in India. It currently has more than 800 million monthly active users and over 350 million mobile users worldwide.