Top Story

e4m_logo.png

Home >> Digital >> Article

Facebook and TLabs join hands to fortify mobile based start-ups

15-March-2017
Font Size   16
Share
Facebook and TLabs join hands to fortify mobile based start-ups

Facebook and TLabs accelerator have partnered to strengthen the mobile start-up ecosystem in India. Both Facebook and TLabs have a strong focus and expertise on Internet and Mobile businesses, and will build on the knowledge and learning of in-house senior mentors to engage and educate budding entrepreneurs. As part of this partnership, they will co-host multiple events for solving issues around user experience, analytics, app installs, monetization, and more, faced by start-ups.

Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global program designed to help mobile start-ups build and grow their apps. Start-ups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart Program and membership is awarded to select start-ups, post a review by the Facebook team.

These start-ups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce, and MailChimp. Along with these benefits, startups in the FbStart program will also get support and mentorship from Facebook’s product experts and join an exclusive community of global start-ups.

Abhishek Gupta, COO, TLabs said, “It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community.”

Satyajeet Singh, Head – Product Partnerships, Facebook India, said that partnering with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017