Facebook has launched a new tool in order to make it a more vital part of newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in storytelling and reporting. Signal, for Facebook and Instagram is a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports, and more—all in one place.
This step continues Facebook’s collaboration with the journalism community just after last week’s launch of Mentions for Profiles.
Journalists interested in seeing what conversations are resonating on Facebook can monitor which topics are trending and then quickly display related content that has been shared publicly—unranked and in chronological order— from both people and Pages for deeper context on those trends. Search functionality makes it easy to surface content directly related to a story or topic they are tracking.
Journalists can access lists of public figures ranked by who is being mentioned the most on Facebook, including real-time conversations across Politicians, Authors, Actors, Musicians, Sports Teams, Players and more.
Using location-tag and topic-related search functionality, journalists can search Instagram for public posts related to specific hashtags, associated with specific public accounts, or tagged with locations using an interactive global map.
Every Facebook post, every Instagram image or video, and every metric found in Signal can be easily saved into custom collections for later use in a downstream CMS for digital writers or for integration with broadcast graphics packages for broadcast teams.
Journalists can easily embed any Facebook and Instagram post in their coverage by simply selecting and copying the post’s embed code. Newsrooms can integrate Signal APIs to feed curated content onto their websites and into their broadcasts, as well as produce native visualizations of curated Instagram content for events.
Signal will be available at no cost to journalists and leverages Facebook’s own Media Solutions APIs, as well as third-party APIs including CrowdTangle and Storyful who each power feeds within the product.