Facebook along with GroupM introduced ‘Brand Bazaar’- the inaugural FMCG Forum in India. The goal for this forum was to rethink the possibilities of the digital medium for brands in the FMCG category. The Brand Bazaar forum was held in Gurgaon and Mumbai.
The forum was a mix of presentations and panel discussions by experts from Facebook, GroupM, creative advocates and brand custodians. After an introduction by Kirthiga Reddy, Managing Director, Facebook India and CVL Srinivas, CEO, GroupM South Asia, the event began with a keynote address by Ashutosh Srivastava, Chairman and CEO - APAC & Global Emerging Markets, Mindshare. He raised themes in his presentation, the usage of data to effectively target consumers via digital media and creating relevant content to capture the consumer online.
Speaking on the FMCG Forum, Kirthiga Reddy, Managing Director, Facebook India said, “The FMCG community in India has always been at the forefront of marketing. Now, with the consumer shift to digital and mobile, the whole ecosystem is redefining marketing once again. This forum is the coming together of experts from across the spectrum — marketers, media and creative agencies, researchers, and publishers — to leverage the power of personalised marketing at scale to build brands and move products off shelves in a mobile-first world.”
CVL Srinivas, CEO, GroupM South Asia, said, “At GroupM, we are constantly prepared to give brands an edge in an evolving advertising industry. The main reason to create an industry forum such as ‘Brand Bazaar’ is to talk about the most relevant aspects of advertising in the FMCG category - from investment and creativity in digital advertising, smart usage of data to target consumers or develop new channels of distribution for products. We found a partner in Facebook to work with us to address new ideas and concepts at this forum.”
The second panel discussion was on Creativity and Content in Digital Media. Moderated by Anant Rangaswami, Editor, Storyboard- CNBC TV 18, the Gurgaon panel included Ruchira Jaitley, Senior Director, Social Beverages, PepsiCo, Joy Poole, Facebook and Fergus O’ Hara, Facebook. The Mumbai panelists were Srinandan Sundaram, VicePresident and Category Head for Skincare, Hindustan Unilever Limited, Kunal Jeswani, CEO, Ogilvy & Mather India and Abhijit Avasthi, former NCD at O&M.