Facebook announced today that its new ad product, Canvas, is now globally available for advertisers. Canvas is a full screen ad experience for the mobile that has been designed to do away with issues of slow load times on traditional mobile sites, said Facebook.
“(But) the website that opens after someone clicks on an ad is often slow to load and not always optimized for mobile, creating a disjointed and frustrating experience for people. And website pages are only growing in file size. In 2015, the average website page was three times bigger than it was in 2011, and slow load times are a top reason people abandon a website. Canvas was designed with input from the creative community at every step and is designed to help businesses tell stories and show products on mobile devices in a beautiful way. Canvas is available to advertisers around the world starting today,” said the company in an official blog post.
Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build brand and product experiences on mobile.
Within a Canvas, people enjoy moving through digital stories easily. They can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren't. And Canvas uses the same technology that makes photos and videos load quickly on Facebook, so it loads as much as 10 times faster than the standard mobile web, said the company.
Some brands that have already used the platform include Burberry, Wendy’s, Coca Cola, Asus, L'Occitane, Lowe's, etc.
“The Canvas Builder tool makes it easy for anyone to create a Canvas. The tool is available to advertisers in both Power Editor and the Publishing Tools tab on their Page,” informed Facebook.