In a bid to spread its wings in the international horizons, Fabmall.com, an e-commerce player from India, has recently acquired the US based online retailer Indiaplaza.com. With this move, the company intends to branch out its retailing activities across the world under the common brand name of Indiaplaza.
While Fabmall.com was catering to the e-commerce needs of Indians, Indiaplaza.com is primarily focussing on providing Indian products to the Non Resident Indian (NRI) community living in the US.
Reasoning the use of Indiaplaza as the common brand name, K Vaitheeswaran, COO, Indiaplaza.in (formerly Fabmall.com) stated, “With the ‘Indian’ in the brand name, it provides an emotional connect with the consumers, domestic or abroad. Moreover, we are planning to expand our services to markets in Europe and South Africa, where there is a sizeable number of NRIs settled.”
Param Parameswaran, Chairman, Indiaplaza.com, said, “The Internet retailing business targeting Indians and Indian products is on the verge of explosive growth worldwide. The combined entity will be a dominant player in both these markets. Further, nobody else has on-the-ground operations and logistics in these markets to deliver a customer experience equal to ours.”
Elaborating more on the operations and logistics, Vaitheeswaran explained, “A company needs local presence of offices and warehouses to have a proper retail management service. In India, we are the only retailers to have these facilities and in US too, we are having the facilities for distribution.”
Fabmall.com has quite a large catalogue of over 3.5 million products available online and claims to be the only e-commerce company in India with in-house warehousing and delivery systems along with providing end-to-end control over the entire ecosystem of e-commerce including web technologies, merchandising, logistics and customer service.
The company also has a chain of stores in the city of Bangalore which will retain their brand name ‘Fabmall’. Vaitheeswaran described this as a method of distinguishing the online and offline business entities.
Based out of Austin, Texas, Indiaplaza.com has been selling Bollywood based entertainment items along with other Indian products to the NRIs in the USA to send gifts to India. The company too has in-house warehousing and delivery systems based in the USA. With the collaboration, Indiaplaza will now be working out of Bangalore and Chennai in India and Austin in the USA.
One of the new initiatives from the player includes a special contest that challenges customers to find a book or a mobile phone at a price lower than available on Indiaplaza.in.