Merely two months after the launch of InUth, The Express Group is all set to further expand the team of its video-driven website. Billed as “the homepage of Indian millennials”, InUth went live on October 10. Initially, the website’s staff consisted of 15-20 multimedia journalists with an average age of 24.
Speaking to exchange4media, Kunal Majumder, editor of InUth, had mentioned that the website was “platform agnostic” and enjoyed a wide mandate to experiment with new forms of storytelling.
“You can expect anything and everything because we will experiment with everything. The mandate is to innovate constantly,” Majumder had said. The new set of vacancies at InUth appears to be in sync with the native desire of the website to innovate.
Besides sports and entertainment reporters, InUth is also looking for viral news writers. Considering the fact that the target audience of InUth comprises youngsters, it is a no-brainer that The Express Group initiative is setting its sight on viral content, a sure-shot way to build a substantial reader base following the popularity of the website, ScoopWhoop.
Online journalism often comes loaded with opinions. At the very outset, InUth had announced that its “video strategy” will be “opinion led”. The same strategy might now be applied to text-centric stories as well with the recruitment of opinionated news writers. Also, InUth will hire freelance reporters from college campuses to fetch news from India’s foremost educational institutions.
This is an area which is being taken quite seriously by websites who are fighting it out for the millennial audiences. Newslaundry recently launched Campus Politik with the obvious intention of beefing up its presence across campuses in the country. Youth Ki Awaaz also has a section called Campus Watch. It will be interesting to observe how InUth leverages the legacy identity of its parent organisation to gravitate the Indian youth towards itself and away from other digitally native news portals.