Top Story


Home >> Digital >> Article

Express Group to further expand InUth team

Font Size   16
Express Group to further expand InUth team

Merely two months after the launch of InUth, The Express Group is all set to further expand the team of its video-driven website. Billed as “the homepage of Indian millennials”, InUth went live on October 10. Initially, the website’s staff consisted of 15-20 multimedia journalists with an average age of 24.

Speaking to exchange4media, Kunal Majumder, editor of InUth, had mentioned that the website was “platform agnostic” and enjoyed a wide mandate to experiment with new forms of storytelling.

“You can expect anything and everything because we will experiment with everything. The mandate is to innovate constantly,” Majumder had said. The new set of vacancies at InUth appears to be in sync with the native desire of the website to innovate.

Besides sports and entertainment reporters, InUth is also looking for viral news writers. Considering the fact that the target audience of InUth comprises youngsters, it is a no-brainer that The Express Group initiative is setting its sight on viral content, a sure-shot way to build a substantial reader base following the popularity of the website, ScoopWhoop.

Online journalism often comes loaded with opinions. At the very outset, InUth had announced that its “video strategy” will be “opinion led”. The same strategy might now be applied to text-centric stories as well with the recruitment of opinionated news writers. Also, InUth will hire freelance reporters from college campuses to fetch news from India’s foremost educational institutions.

This is an area which is being taken quite seriously by websites who are fighting it out for the millennial audiences. Newslaundry recently launched Campus Politik with the obvious intention of beefing up its presence across campuses in the country. Youth Ki Awaaz also has a section called Campus Watch. It will be interesting to observe how InUth leverages the legacy identity of its parent organisation to gravitate the Indian youth towards itself and away from other digitally native news portals.   

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.