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Exploring the digital options for real estate industry

31-July-2013
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Exploring the digital options for real estate industry

Though digital has emerged as India’s third largest medium, very few real estate developers have exploited its full potential. In a bid to explore the opportunities for the real estate sector on digital, the India Chapter of International Advertising Association (IAA) has organised an industry specific Knowledge Seminar for the realty sector on digital media.

Titled ‘Real Estate in a Digitised World’, this internationally aligned seminar will be held in Mumbai on August 2, 2013. The seminar will enable an understanding and appreciation of the digital medium, which real estate developers can apply, and thereby benefit from, in this fast-changing communication era.

In the words of Srinivasan Swamy, President, IAA India Chapter & Vice President, Development Asia/Pacific, “Through this Knowledge Seminar, the Indian real estate industry gets a new perspective on digital as a medium, grasp global trends, and hopefully apply these for better marketing solutions. When the economy is difficult and many real estate projects are not finding ready buyers, a cost effective medium like digital can help the realty sector.”

The seminar will have speakers representing leading international companies in digital and social media, including GroupM, Google, Addikt, Wolff Olins, and panel speakers from Microsoft, Madhouse, Netcore & Magicbricks. Niranjan Hiranandani, Managing Director, Hiranandani Constructions and Australian cricketer Steve Waugh will be among the guests of honour.

Across the world, digital and social media have become the platform to create, impact and foster brand experiences. The seminar will address how marketing strategies of the real estate industry will be enhanced by this technology revolution. It will work as a practical guide to learn and apply the new world medium. 

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