Top Story

e4m_logo.png

Home >> Digital >> Article

Experion Group assigns digital media mandate to DDB MudraMax

30-August-2013
Font Size   16
Experion Group assigns digital media mandate to DDB MudraMax

DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi.

Experion is a 100 per cent FDI-funded real estate developer backed by Experion Holding, Singapore, the real estate investing arm of the $2.5 billion AT Holdings Group of Companies.

On choosing DDB MudraMax, Rishi Raj Sethi, Senior Manager, Marketing, Experion Developers said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy. Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

Commenting on the win, Anwesh Bose, Senior, Vice President & Head, DDB MudraMax Media, Delhi said, “It is always delightful to be recognised and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category and we look forward to make a favourable and tangible difference for Experion.” 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign