Expedia ramps up India operations

Expedia ramps up India operations

Author | exchange4media News Service | Monday, Aug 29,2011 8:54 AM

Expedia ramps up India operations

Global travel portal Expedia is looking to step up its operation in India, and has announced the appointment of Vikram Malhi, as General Manager for its operations in India. Malhi will report to Dan Lynn, CEO, AirAsia Expedia, and will be based out of Gurgaon.

In his new role, Malhi will be responsible for driving Expedia’s business strategy, which is aimed at capturing the brand’s position as the top Online Travel Agency (OTA) in India.
Talking about his new assignment, Malhi said, “I am extremely excited to be a part of Expedia in India. As a hotbed for travel and tourism industry, India offers tremendous business opportunities for Expedia. I look forward to the new challenges and success this endeavor will bring.”

Commenting on Malhi’s appointment, Dan Lynn said, “Vikram brings with him an excellent understanding of the travel landscape and I am confident that he will lead the business to new heights especially in a dynamic market like India.”

Malhi has over 10 years of business strategy and marketing experience. Prior to his appointment at Expedia, he was a Director at Expedia's brand in the US overseeing global marketing and strategy. In addition, he has worked with well known brands like IBM, Wrigley Jr. Company, Hersheys, Anheuser Busch, Ford, General Motors and Citibank. He has a Masters in Business Administration from the University of Chicago, Booth School of Business and also holds a degree in engineering from Nagpur University, India.

The new appointment comes close on the heels of Expedia’s brand launch announcement in India earlier this year to showcase its world-class suite of products for the Indian consumers.

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