Exide Life Insurance has launched a digital campaign across social media titled #MaximaDiwali. The campaign rides on the latest offering, Exide Life Wealth Maxima, a unit linked life insurance plan. In a three part video series which explores different situations, one between colleagues, the second between a couple and the third between a grandfather and his grandson, they drive home the point of how the campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion of Diwali.
Watch the three videos here:
In line with the brand mission of helping Indians prepare financially for their long and happy lives, this campaign is an attempt at promoting long term investments this Diwali for a happier tomorrow.
The campaign has been anchored on digital and mobile platforms to reach out to as many Indians as possible. Each video depicts human relationships in a very different way and the difference in thought process is shown in the way they think for their family. The campaign works to challenge the traditional thought process of buying and gifting by suggesting an alternative of long term investing.