UK-based RightNow Digital has partnered with Rohit Sharma for the launch of Rohit Sharma Cricket News. The brand has a revenue sharing partnership with Rohit Sharma. This is RightNow Digital’s first product launch in India and the app is available for both Android and iOS.
The Rohit Sharma Cricket News app curates all relevant, authoritative and trustworthy news and social media sources, including articles from e-papers, social media posts, blogs, videos and vblogs from platforms such as YouTube, Facebook and Twitter. By including every social media account of every Indian cricket player, it also enables end users to interact with Indian players directly, from within the app.
Cricket is the most popular sport in India, and the most followed game on television and in the digital space. Speaking on the launch, Simon Ryley, CEO of RightNow Digital said, “We saw a need to develop a technology solution to address this situation so that sports fans who don't use social media can see all the amazing content that is being created by teams and players and find the latest news at the press of a button.”
“Our focus is to make cricket news and social media content easily available to all Indian cricket fans who make up 40 per cent of the world’s cricket fans. Rohit Sharma has a fantastic track record and an impressive number of followers on social media. We believe that this association will help us reach the right set of end consumers who will appreciate the seamless functionality and simple design of the application.” said Seetha Chinnappa-Sarwal, COO of RightNow Digital.
The user-friendly application enables fans to keep themselves up-to-date with all sorts of cricket related news and social media updates, just at the click of a button. It features an impressive list of media sources which consumers can customize and a comprehensive set of social media sources which do not require a separate log-in for viewing updates.